The Artists need to learn the Music Business of today. 

When it comes to the artists guide to success for themselves in the music business or any other, it all comes down to the person. If you are doing the right work, learning how to use the right tools and honing your craft from a creative side, a business side and a marketing side, you will find a better path than those that don’t.

Expecting everything to come to you, taking the short cuts and expecting others to handle the music business side of things, the marketing and promotion and everything off of the stage, will keep you off the stage. Or worse, it might take away all your profits from the stage.

Learning your instrument, learning your craft and learning the business is crucial and required today, even if you get that illusive record deal. A great deal of what I cover in The Artists Guide to Success in the Music Business, 2^nd edition touches on many of the factors you might not have thought of. Here is a description of the music business book that is coming out on August 13^th, 2013.

A music industry insider demystifies the artist’s journey from passion to profession. Both practical and inspiring, The Artist’s Guide to Success in the Music Business provides comprehensive details on how to launch and sustain success in today’s music industry. From production and performance tips to marketing and career-building advice, author Loren Weisman serves up lessons culled from his twenty years as a working musician and a music-business consultant. Aspiring musicians will relate to Weisman’s struggles while benefiting from his professional counsel.

Specifically, readers will find lessons in:

• Creating the best plan for their career
• Touring
• Booking gigs
• Performing
• Recording, from preproduction to postproduction
• Branding a band
• Fundraising and working with investors
• Marketing and promotions

Written in a straight-talk style that could easily pass for backstage conversation, and filled with entertaining stories about working musicians, this updated edition of Weisman’s earlier work is the new bible for success in the music business.

The Artists Guide to Success in the Music Business delivers the “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music.

Maybe you should take a peek to make sure you are keeping an eye on all the things that you will need to be attending to when it comes to your career in music. 

TAG2nd Music Biz Tips – Populate!

So I guess we are adding TAG2nd music business tips to the video series. Haha. For those unaware, there is a little a site I have listed above for http://themusicbusinessbook.com where you can see the adventures of the advanced reader copy of TAG2nd ARC or The Artists Guide to Success in the Music Business, 2^nd Edition Advanced reader copy as it travels around and prepares for its 8-13-13 release. So now we are adding the idea of TAG2nd Music Business Tips to the mold too.

For the TAG2nd video tip of today, it is all about the best social media marketing and promotion steps to take when you are first launching a social media site and the best way to get new fans.

The problem is that once you open or start up one of these sites and ask for new fans to like, follow, or friend you, when you have nothing up there, you really aren’t deliver the best social media or social media marketing to push your music, your brand or your page.

Put up some tweets on a twitter page that lead to some videos on a YouTube page or posts on a Facebook page or pictures shared on a Pinterest page. Give a fan a little taste of what you are about and give them an actual reason to like you. Other wise you are telling people to like something they don’t even know about on a page where nothing is up to capture or maintain their interest.

Populate your pages, give them content and give those new fans and old fans a reason to follow you.

Woodbury Walking Dead Set – More than meets the eye

For those of you that watch AMC’s The Walking Dead, you might recognize a background that is called Woodbury in the show. It is a gated community for lack of a better description, where  the Woodbury Walking Dead bad guy and resident crazy dude runs a small militia. Well, not going to dig to far in to the Walking Dead TV Show, but it is a key scene location in the last couple seasons.

The town is Senoia Ga and it is beautiful. What is displayed as the Woodbury Walking Dead post apocalyptic town is a beautiful town. A small building that is part of the set stands even when they are not shooting the walking dead and there are some Hollywood style, stay off this area signs that are placed around familiar locations.

But when it is Woodbury, it looks like a compound with a town inside it. Zombies in cages and in a war torn ruin is the presentation. The antique shops, of Senoia Ga, are replaced with very bland doors and broken out windows with wood covering them. A lot goes in to the transformation of Senoia GA in to Woodbury from the Walking Dead. Time, money, production, development, direction and execution to make something appear a lot different from what it usually is.

The point is, that whether it is a Woodbury Walking Dead set or your favorite artist, you mighty not be aware of just how much goes in to the production, the change and the work to make one thing appear as another. Making assumptions based off of production, budgets and time you may not be aware of can be a detrimental mistake.

Before you follow the model or method of someone else, make sure you find out as much as you can about what is happening behind the scenes before you make decisions based on only appearances that could end up to be a horrific shocker to your outcome or your career. 

Music Industry Book: TAG2nd Release Date: 08-13-13

Click the link below for the full press release on the new music industry book coming out in August from Loren Weisman. 

The Artist’s Guide to Success in the Music Business provides comprehensive details on how to launch and sustain success in today’s music industry. From production and performance tips to marketing and career-building advice, author Loren Weisman serves up lessons culled from his twenty years as a working musician and a music-business consultant. Aspiring musicians will relate to Weisman’s struggles while benefiting from his professional counsel.

http://www.send2press.com/newswire/The-Artists-Guide-to-Success-in-the-Music-Business-by-Loren-Weisman-slated-for-national-release-in-August_2013-05-0508-001.shtml

LW

Consultant, Producer & Coach Loren Weisman works to help, assist & consult independent artists, businesses, musicians, labels & managers to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today’s world.

For more information or to hire Loren for speaking engagements, seminars, consulting, coaching or other services, visit: http://lorenweisman.com/

What is a business consultant, producer and coach? 

I have always hated the term consultant or business consultant, but the more I have gone to a more speaking, seminar and advisory role, the more the term seems to fit more and more. I use the term consultant, producer and coach as my tagline, because it represents what I do in the best summary. As I have ventured more in to this side of things, I have found that though my focus has always been the music business, I am beginning to do some business consulting for businesses outside of the music business.

The core of what I do begins with the consulting and understanding of where an artist, a manager, label or even business is outside of music. This is the stage where we find out what is working, what isn’t and finding the root of the foundation that is going to be built on. Next is the producer role.

As a music producer for a number of years, I would not just produce the album, I would produce the plan for the production of the album along with the steps to take after it was done. This is where the business consultant shifts to the business producer in a way and the design of a plan will focus around the music marketing, the business marketing and the online marketing as well as the music business plan that the artist or company is going to apply.

Then producer shifts to coach. And this is one of the most important elements I have to clarify with artists and businesses. I AM NOT DOING IT FOR YOU!!! I work with those that are ready to do the work together and build the plan that they will execute. Whether it is doing it your self or soliciting to labels, management groups or talent buyers, this is the whole learn to fish as opposed to someone fishing for you.

These are the three elements I deliver as a business consultant, producer and coach. My focus is music and it is the world I have been in, but I do welcome businesses and people outside of music since many of these concepts stretch beyond just the music industry.

Still, my style is working with some one. If you want to work with me, you work WITH me. I don’t work for you. I am here to empower, enable and educate. If you need a business consultant to do all the work for you and give you a soft life coaching bullshit pat on the back, working with me will not work.

For those ready to step up, step out and move forward with the goal to understanding, grow, maintain and expand their careers, then, check out my initial client form on the http://lorenweisman.com/ and fill it out for a free consult. 

Your Band – Is it the right band for you?

There are a lot of fish in the sea and this is important to remember that when you are forming your band or when you choose the other musicians you want to work with. When it comes down to good relationships between working musicians, it often times means you have to be able to work together from a musical, business, intellectual and emotional stand point if you want the best chances of solid long term relationships that are productive and profitable.

In my new music industry book which is available for pre sales on Amazon music books and can also be found in Barnes and Noble music books online, The Artist’s Guide to Success in the Music Business 2^nd second chapter is titled and covers an array of topics surrounding Your Band and working with other musicians.

Whether you are forming your band, joining another band or finding the right working musicians that will work right with you, it is crucial to think outside of just the music you are playing. If things start to go well, can you deal with being around these people or this person 24/7? Do you have the similar views or specific things from work ethic to politics or have you found the right people for your band that can compromise and take you as you are for you as you take them as they are for them? These are all questions that should be addressed as well as preparing for the best case scenarios and the worst case scenarios right out of the gate. In chapter two: Your band: Working with other musicians, I run through a number of ideas to consider, implement and apply in a personalized way to fit your band or your situation.