How do you create an effective editorial calendar? 3 simple tips.

how do you create an effective editorial calendar, calendar

How do you create an effective editorial calendar? 3 simple tips. The brand messaging podcast blog supplement for brand messaging strategist Loren Weisman’s Wait What Really OK Podcast Episode 12, “Am I ready for advertising or publicity? Premature promo problems.”how do you create an effective editorial-calendar, wait-what-really-ok-billboard-sky

How do you create an effective editorial calendar? Patience!

An editorial calendar is basically a posting and planning calendar to allow you to know what to post and when. It is a much more effective route over just waking up and thinking, I need to post content. Allowing yourself the time for brainstorming sessions, figuring out which form of media to present, such as a blog, video, photo, audio or link… and the proper optimization of that content and its presentation can save you stress, save you time and save you the hassle.

When you answer the question of how do you create an effective editorial calendar, it comes down to seeing content as something that will help to compound and grow with every post over trying to create the magic viral post that makes you millions of dollars and takes you to instant fame.

So tip 1 – take the time to figure out posts in advance. Whether planning for next week, a coming holiday, next month or next year. Fill up a calendar with ideas that can allow for a digital endurance and regularity of posting, over posting everything that comes to mind at that exact moment.

 3 simple tips.

Spread the wealth of the content and use various forms of media. Tip 2 – Make sure you are posting videos, photos, links, audios, and blogs. Don’t just stick to one thing. Test the waters and see what bites over time and what doesn’t take. Give each format a try and see how it does for conversions to customers, to sales, and to engagement.

Also take the time to format your posts and content to have the best optimization by working the titles, keywords, and formats correctly. Don’t just post to post. Post to promote and post to create materials that will be easier to promote down the line.

How do you create an effective editorial calendar? 3 simple tips.

Lastly and Tip 3, track what is working and what isn’t. If you find that videos are working well and blogs aren’t, reduce the blogging (don’t get rid of it all together) and up the videos.

Every person’s editorial calendar and content will be different. By tracking yourself, your posts and the results, reactions, and conversions, you will know what to change and what to keep the same… at least till it is time to make another change again.

Am I ready for advertising or publicity? Premature promo problems

 

The brand messaging podcast link supplement for episode 12 of the Wait What Really OK Podcast is Venmo. More about them about at https://venmo.com/

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Episode 12, “Am I ready for advertising or publicity? Premature promo problems” of the Wait What Really OK Podcast is available below:

The brand messaging podcast video supplement for Wait What Really OK Podcast episode 12 is titled: News and Information Podcast Percussion Outro from Doug Hinrichs.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)

207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram 
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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How do you create an effective editorial calendar? 3 simple tips
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About Loren Weisman 100 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.