Is radio advertising is worth the cost? A Podcast Blog Supplemental.

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Is radio advertising is worth the cost? A Podcast Blog Supplemental. The podcast blog supplement for iHeartRadio’s Wait What Really OK Podcast Episode 23: Am I spending too much on local marketing with too few results?is radio advertising worth the cost, loren weisman, branding strategist, vero beach, rhett palmer

Is radio advertising worth the cost?

When it comes to deciding whether or not to invest in local radio advertising as a marketing approach, it is key to look at the market, the real results and the actual conversions.

Makes sense right?

Yet, so few people do that and often times get lured into ads, packages, and campaigns that cost way too much for the lack of results that come back in the forms of conversions and profits for their business.

Is radio advertising worth the cost and is it justified?

When you get the point where the pitching that is coming your way seems to make sense, then start to dig deeper to see if it actually lines up and makes sense to those that have used the same advertising plans.

Ask for a client list or to be able to talk to someone that has done a similar ad campaign. AND MAKE SURE, these are businesses that are proportional and on the same playing field as your business.

For example, if you contact a car dealership that sells Jeep Grand Cherokees, with their international brand, TV ads, print ads and heavy presence online and off, where they might spend the same amount as you on a similar campaign, if your business is a local mom and pop, you are not going to really know if those conversions came from radio.

Justify your decision by vetting the clients and the advertisers that are on the same level as you to find out if it can really work for you.

Is radio advertising worth the cost and are people actually listening?

In the area of Florida where I live, there is a radio station that has a number of hosts that claim for all these listeners, all this engagement and in truth, they aren’t seeing even 5% of the hyped numbers they claim.

There is one guy with a show that sells billboards and talks about his level of listenership that has basically scammed people into advertising. Yet, these advertisers find that they aren’t seeing anything. Point being just because he has convinced a whole bunch of people of less than a half-truth and most of these people use other mediums to advertise (where of course this clown claims it’s his ads that are making the conversions) then that is not the best place for you.

Make sure listenership can be proven and make sure that you are not being handed stats for the day. That doesn’t showcase if the show is being tuned in to.Am I spending too much on local marketing with too few results?

The Podcast Link Supplemental for Episode 23 of The Wait What Really OK Podcast is StickerGiant. Find out more at http://stickergiant.com/

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Tune In on iHeartRadio to listen to Episode 23 of the Wait What Really OK Podcast: Am I spending too much on local marketing with too few results.

The Podcast Video Supplement for Wait What Really OK Podcast, Episode 23 is titled, Vero Beach Branding that draws in the locals, snowbirds & tourists.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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For some thoughts, tactics, tips and views from Loren, consider stopping by any of these links.
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Is radio advertising is worth the cost? A Podcast Blog Supplemental

About Loren Weisman 111 Articles
Loren Weisman is a Brand Messaging Strategist and speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.