A story available across five different media options. A brand messaging podcast blog supplement and You Guest It Post from Minter Dial.
A story available across five different media options.
Storytelling is an art form. It is deep in our roots and our DNA as human beings to tell stories, for transmission purposes, for learning, and for bonding. As a storyteller, it has been not just important for me to recount this family story, but a real challenge to tell The Last Ring Home story in such a way as to appeal to every type of audience, using the available mix of media.
I have thus made or told the story across five different media and with each having particular effects and audiences.
A story available across five different media options: They are:
- The hardcover book: 200 pages (Myndset Press)
- The electronic book: Kindle, Nook
- The audiobook: Audible
- The film
- The storygraphic: a mixture of storytelling and infographic. The hardcover book is the definitive piece, with the most comprehensive recounting of the facts and details. The challenge of the book was to keep the narrative tension, all the while weaving between historical scenes, the romance and love letters of my grandparents and the magical story of the ring.
The ebook was mostly a question of making sure that the maps, images, and text were well displayed. A second challenge was on pricing since it is important not to cannibalize the hardcover book.
The audiobook was narrated by myself and Erin DeWard. Its release was delayed until two months after launch and is now available on Amazon.
The film comes in three different formats, including a 2-minute trailer, and a 16″ and half-hour version of the full story. To the extent this was a documentary film, the challenge was to tell the story with very specific cuts and footage that cannot be altered. Distribution has been on TV (PBS and History) as well as through theatrical screenings and events.
Different media serves different purposes
In each case, the media serves a purpose and an audience, yet tells the story in different ways. One of the main challenges has been to make sure that the story remains consistent and powerful, all the while adapted to the brand marketing and media in question.
I hope you will find the media of your liking!- MinterDial.
The Last Ring Home Book available at http://thelastringhome.com/book/
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
& FSG Messaging and Optics
207 West Plant Street
Winter Garden, Florida, 34777-0991
Loren Weisman Links:
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Podcast Info Page
Google Business Page
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
A story available across five different media options. A You Guest It Post from Minter Dial.