Guilt and pressure marketing do not belong in donation requests.

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Guilt and pressure marketing do not belong in donation requests. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Podcast Episode 76, “Where is your donation going and how much is going to charity?”

guilt and pressure marketing, canva, loren weisman, branding strategist

Guilt and pressure marketing do not belong in donation requests.

Tis the season to see lots of passive aggressive types pushing for donations and contributions in the worst way possible. I can not stand the guilt and pressure marketing with charities and non-profit organizations.  There are much more moral and honorable ways while considering other organizations that are present at those meetings. And when they decide to take that route, I will not give to them.

Guilt and pressure marketing do not belong in donation requests. Keep them out.

People feel enough guilt and stress around the holidays and regardless of whether someone has a fortune or not, to play the guilt card really shows bad taste.

Instead, ask with kindness, ask with consideration and ask with the realization that these people have probably been asked by dozens if not hundreds of others.

Take an approach to explaining what is needed and what would help over telling them that if they skip one coffee here or one beer there, they can do so much more.

And come on!!!!!! You really want to approach someone by telling them they have too much coffee or too much beer? Do you think that is opening them up to being receptive to what you want?

Take out the guilt and pressure marketing this holiday season… and for that matter, for good.

Go with a more engaging, open, sharing, and non-judgemental approach. Stop with the dominant, “I can’t believe you have not done this already” or “how could you not give to us?” pitches.

You have no idea where someone is financially or mentally. 

You have no idea what they have donated to already.

You have no idea what is coming up or happening in their lives. 

So stop acting like you do and go with an engaging, respectful and honorable ask over a pushy, guilt-filled and dominating approach.

It will serve you and serve the charity you are raising money for that much better. 

All the best and Happy Thanksgiving.

LW

The Podcast Link Supplement for EP76 of the Wait What Really OK Podcast is CharityWatch, founded 25 years ago as the American Institute of Philanthropy (AIP), is America’s most independent, assertive charity watchdog. Visit their site at https://charitywatch.org/

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Tune In on iHeartRadio to listen to Episode 76, “Where is your donation going and how much is going to charity?” of the Wait What Really OK Podcast below:

The podcast video supplement for Wait What Really OK Podcast Episode 76 is titled: Either be a good parent to your career or just give your dream up here.

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Branding Strategist and Keynote Speaker Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start up and established businesses. The core focus of Brand Precision Marketing is organizing, developing & sequencing for conversions.
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Hosted by Branding Strategist and Keynote Speaker Loren Weisman and distributed across iHeartRadio, “Wait What Really OK” is A Methodical, Comical & Informational Podcast covering the best approaches for business and the arts today.
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Loren is based in Port St. Lucie, Florida, USA and is available to clients over phone, Skype or in person.
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For more on Loren’s consulting, books, speaking and podcast, visit:
https://waitwhatreallyok.com/
https://lorenweisman.com/
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Guilt and pressure marketing do not belong in donation requests.

About Loren Weisman 57 Articles

Branding Keynote Speaker and Strategist Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement & enjoyment while sharing experience, knowledge & direction for those in the mailroom to the boardroom and everywhere in between. Always keeping a rooted focus in the fundamental ideas of organizing, developing & sequencing for conversions.