Guilt and pressure marketing do not belong in donation requests.

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Guilt and pressure marketing do not belong in donation requests. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Podcast Episode 76, “Where is your donation going and how much is going to charity?”

guilt and pressure marketing, canva, loren weisman, branding strategist

Guilt and pressure marketing do not belong in donation requests.

Tis the season to see lots of passive aggressive types pushing for donations and contributions in the worst way possible. I can not stand the guilt and pressure marketing with charities and non-profit organizations.  There are much more moral and honorable ways while considering other organizations that are present at those meetings. And when they decide to take that route, I will not give to them.

Guilt and pressure marketing do not belong in donation requests. Keep them out.

People feel enough guilt and stress around the holidays and regardless of whether someone has a fortune or not, to play the guilt card really shows bad taste.

Instead, ask with kindness, ask with consideration and ask with the realization that these people have probably been asked by dozens if not hundreds of others.

Take an approach to explaining what is needed and what would help over telling them that if they skip one coffee here or one beer there, they can do so much more.

And come on!!!!!! You really want to approach someone by telling them they have too much coffee or too much beer? Do you think that is opening them up to being receptive to what you want?

Take out the guilt and pressure marketing this holiday season… and for that matter, for good.

Go with a more engaging, open, sharing, and non-judgemental approach. Stop with the dominant, “I can’t believe you have not done this already” or “how could you not give to us?” pitches.

You have no idea where someone is financially or mentally. 

You have no idea what they have donated to already.

You have no idea what is coming up or happening in their lives. 

So stop acting like you do and go with an engaging, respectful and honorable ask over a pushy, guilt-filled and dominating approach.

It will serve you and serve the charity you are raising money for that much better. 

All the best and Happy Thanksgiving.

LW

The Podcast Link Supplement for EP76 of the Wait What Really OK Podcast is CharityWatch, founded 25 years ago as the American Institute of Philanthropy (AIP), is America’s most independent, assertive charity watchdog. Visit their site at https://charitywatch.org/

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Tune In on iHeartRadio to listen to Episode 76, “Where is your donation going and how much is going to charity?” of the Wait What Really OK Podcast below:

The podcast video supplement for Wait What Really OK Podcast Episode 76 is titled: Either be a good parent to your career or just give your dream up here.

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Loren Weisman is a Branding Strategist and Speaker who aligns, defines and designs individualized branding and content plans for start-up and established businesses. Based in Winter Garden, Florida, Loren Weisman is the host of the Brand Management and Marketing Podcast, Wait What Really OK.
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Guilt and pressure marketing do not belong in donation requests.

About Loren Weisman 99 Articles
Branding Keynote Speaker and Strategist Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement & enjoyment while sharing experience, knowledge & direction for those in the mailroom to the boardroom and everywhere in between. Always keeping a rooted focus in the fundamental ideas of organizing, developing & sequencing for conversions.