Vetting The Marketing Fools and Advertising Scams for Your Business talk title description. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Podcast Episode 77, “How do you promote spirituality with honorable engagement?”
Vetting the marketing fools talk title outline
Are you wasting a fortune with online advertising that converts to only impressions, likes, views and followers with only a limited amount of sales? Have you started to wonder if what is being told regarding online advertising and marketing is not right or a fit for you?
Well, join a vast club of people and businesses that have been scammed by the ad campaigns from hell that benefit one person, the one running the ad campaign. With so many so-called marketing and advertising experts explaining how they are bringing traffic to your website, likes to your Facebook and followers to your Twitter, they often times stop short of explaining how this all converts or does not convert to genuine sales. When you are looking for the most helpful people to create the marketing for small businesses or large business, it is a crucial time to look in to their tactics, strategies and how they mobilize their plans.
Then the follow up is all about how it takes time. Which, in turn, explains how you are supposed to spend more money pushing the same ads over and over and over. There are some moral advertisers out there and honorable marketers that look to create very detailed campaigns that track well past the impressions, views, counts and all the other analytics outside of the sales, but they are very far and very few between.
Talk title description
In this talk, Loren discusses the array of captain obvious red flags and warning signs to the sneaky and the questionably criminal pitches and sells that many use. The end goal is to take a smarter approach with a greater sense of information before committing to those that are just looking for a quick buck.
This discussion goes into the ways to vet your ad reps as well as taking a more systematic approach to advertising your business. From designing fresh content to change up frequently to applying different tracking methods and even pausing to get a better sense of true conversions or results, this talk focuses on getting you into the smartest mindset to make the smartest decisions to create the best results with your advertising. As you look into the most authentic approaches for all the small business marketing ideas that you hear, do not forget the second step of looking in to how these people will execute them correctly and effectively for you.
The talk also centers around the best type of content to create that will make the best advertising and create the results you are looking for.
Vetting the marketing fools talk title takeaways
- How to raise the red flags along with the raising the bar for your ad spend.
- The redundancy and repetition of impressions.
- Creating an ad plan to look past the non-financial analytics.
- Ways to design and test your audiences creatively and affordably.
- The benefit of the ad pause and the switch-hit approach across different sites.
- Using content variety in your ads over pushing the same old over and over.
- The perception vs. intention reveals for your ads.
- Learning to place and correctly locate the call to action.
- Best practices, tips, and approaches to advertising and marketing online by yourself or with others.
Keep your guard and wall up and allow the authority, proof, double checking and references help to bring it down. It is ok to be positive, but look for the proof that is true for you, your budget and your situation.
Brand Messaging Strategist Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start-up and established businesses. The core focus of Brand Precision Marketing is organizing, developing & sequencing for conversions. Loren is also the host of iHeartRadio’s “Wait What Really OK”.
Branding Strategist and Keynote Speaker Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement & enjoyment while sharing experience, knowledge & direction for those in the mailroom to the boardroom and everywhere in between. Always keeping a rooted focus on the fundamental ideas of organizing, developing & sequencing for conversions.
From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with everyone, from CEO’s to administrative assistants to help solidify and demystify the fundamentals of content branding, promotion, and marketing, to create higher engagements that convert to sales, profits and customer retention.
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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Vetting the marketing fools and advertising scams for your business