Keynote Speaker Authority and Authenticity. Can they only speak?

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Keynote Speaker Authority and Authenticity. Can they only speak? The podcast blog supplement for iHeartRadio’s Wait What Really OK Podcast Episode 91.keynote speaker authority, spotlight, colored lights, glw talk across, can they only speak

Keynote Speaker Authority

That speaker takes the stage and they pump you up, entertain, excite and make you think. Those are all wonderful elements, but after they leave the stage and begin to pitch services or products, do they have the knowledge and authority that goes beyond the stage?

It confuses some. There is an assumption that they are on that stage, whether as a keynote, a guest speaker or a panelist, so they must know what they are talking about right? Not always.

Keynote Speaker Authority and Authenticity.

Being a great speaker does not make someone a great consultant, an authority or for that matter, even truly authentic. They might just be a great speaker and in many cases, this shows to be more true, more often. And just because they have taken the stage doesn’t mean they were paid to be up there.

There are a lot of conferences and events where they will bring in the core speakers and often times pay for those speakers by charging a great deal for other spots to be filled. These events put a focus on the major speakers, which will have the serious draw but will charge and accept speakers with less authority that can pay for their spots.

So you might end up getting excited by someone that can deliver a great talk, but may have nothing else to back it up with. Worse yet, these speakers exploit the stage time to sell services where they do not have the authority they claim. The hype problem shows its ugly head, once again.

Keynote Speaker Authority and Authenticity. Can they only speak?

To avoid this problem, enjoy the keynote speakers and guest speakers you hear, but dig in deeper to see if they really have the ability to help you. Just because someone can excite you from the stage, it does not mean they can do the work off stage.

Look to and look for authority and authenticity off the stage. Vet them. Make sure they have as great a track record with individual clients as they do with massive crowds. This extra time you take to make sure you are connecting, working and paying the right people can help you avoid the pitfalls that many have experienced after jumping to hire someone that is all inspiration and presentation but lacking in the information and the ability to do the work needed.
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The podcast link supplement for episode 91 of the Wait What Really OK Podcast is the Hancock Real Estate Team and my realtor, Richard Stokes. More about them at http://myhancockrealestate.com/ hancock real estate team, loren weisman, winter garden, richard stokes, orlando real estate, clermont real estate, wait what really ok

Tune In on iHeartRadio to listen to episode 91, “Personal branding communication and being social on social media” of the Wait What Really OK Podcast below:

The podcast video supplement for Wait What Really OK Podcast episode 91 is titled: How can you follow 71 thousand people on Twitter?

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Loren Weisman is a Branding Strategist and Speaker who aligns, defines and designs individualized branding and content plans for start-up and established businesses. Based in Winter Garden, Florida, Loren Weisman is the host of the Brand Management and Marketing Podcast, Wait What Really OK.
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Keynote Speaker Authority and Authenticity. Can they only speak? 
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About Loren Weisman 100 Articles
Branding Keynote Speaker and Strategist Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement & enjoyment while sharing experience, knowledge & direction for those in the mailroom to the boardroom and everywhere in between. Always keeping a rooted focus in the fundamental ideas of organizing, developing & sequencing for conversions.