Skimping on brand messaging and protection. You can, but…

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Skimping on brand messaging and protection. You can, but… from Brand Messaging Strategist Loren Weisman.

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Skimping on brand messaging, protection and the foundation will end up costing.

You can do it. You can skimp on the foundation and many do. There are plenty of people out there that go for the simple elements on the front to get up a product or a business and do not put the attention or detail into the core of the branding, the messaging, and the protection of it as well as the strategy to put it out. 

One reason, people are in a rush. Second reason, marketing a starter brand might seem cheaper in the short term. Still, it rarely to never is. It accrues costs as well as sets up for issues down the line.

You can skimp on it. You can do with out it.

Marketing agencies, social media experts and others will tell you that your brand is all set and they are ready to get it out. A big part of that rationale is because they can make money in the short term and they will then make more money in the long term. 

It will cost more, especially if the messaging is not connected. It is comparable to the idea of throwing darts at a dart board, almost blind. 

These people can create great content pieces, but do they compound and grow on top of each other or is it just content for content sake?

Same goes with the protection. 

People only buying a single TDL or not locking down trademarks or the array of social sites can find clarity issues in their presence to legal issues with others having certain names and sites that are already in place.

If you spend the cash and put in the time, in some cases, skimping on brand messaging will not mess with the result… Just your wallet.

Up the spend budget for ads, for marketing, for content and for time that it will take to penetrate an unorganized brand and it can work in your favor.

But laying the foundation correctly, from the discovery of your brand to the security of it, the clarity to the confidence and messaging inside of it, and the alignment to the engagement will allow for less money and less time to be spent in the long run.

A well organized brand will save more money and save more time from your marketing and advertising. It can be done by skimping, but it will cost ten fold over time for the back tracking and issues you will have to deal with from those short cuts.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Skimping on brand messaging and protection. You can, but…

About Loren Weisman 109 Articles
Loren Weisman is a Brand Messaging Strategist and speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.