Skimping on brand messaging and protection. You can, but… from Fish Stewarding Group Brand Messaging Strategist Loren Weisman.
Skimping on brand messaging, protection and the foundation will end up costing.
You can do it. You can skimp on the foundation and many do. There are plenty of people out there that go for the simple elements on the front to get up a product or a business and do not put the attention or detail into the core of the branding, the messaging, and the protection of it as well as the strategy to put it out.
One reason, people are in a rush. Second reason, marketing a starter brand might seem cheaper in the short term. Still, it rarely to never is. It accrues costs as well as sets up for issues down the line.
You can skimp on it. You can do with out it.
Marketing agencies, social media experts and others will tell you that your brand is all set and they are ready to get it out. A big part of that rationale is because they can make money in the short term and they will then make more money in the long term.
It will cost more, especially if the messaging is not connected. It is comparable to the idea of throwing darts at a dart board, almost blind.
These people can create great content pieces, but do they compound and grow on top of each other or is it just content for content sake?
Same goes with the protection.
People only buying a single TDL or not locking down trademarks or the array of social sites can find clarity issues in their presence to legal issues with others having certain names and sites that are already in place.
If you spend the cash and put in the time, in some cases, skimping on brand messaging will not mess with the result… Just your wallet.
But laying the foundation correctly, from the discovery of your brand to the security of it, the clarity to the confidence and messaging inside of it, and the alignment to the engagement will allow for less money and less time to be spent in the long run.
A well organized brand will save more money and save more time from your marketing and advertising. It can be done by skimping, but it will cost ten fold over time for the back tracking and issues you will have to deal with from those short cuts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Skimping on brand messaging and protection. You can, but…