Before you send money, vet that charity and the people asking for it.

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Before you send money, vet that charity and the people asking for it, from Fish Stewarding Group Brand Messaging Strategist Loren Weisman.

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Before you send money, vet that charity first.

Right after many disasters, or for that matter and more directly, the devastation in the Bahamas from Hurricane Dorian, people want to help. 

Unfortunately, there are also a lot of people that exploit these events for their own gain. People send their money thinking they are helping and they end up being scammed.

Side Note: Lend A Hand Bahamas is a vetted and true charity. If you are looking to give, that is one charity that accepts money and materials. More about them at:

Vetting, double checking and practicing due diligence with the charities you want to give to, can help to make sure what you gives, goes where you want it to go.

Find out before you send money if they are what they claim.

Some simple starters to check on those you are thinking of sending a check to include visiting this link from the IRS:

It is a tax exempt organizational research page that will help you know if the charity is an actual 501c3.

Others sites to check include and

Next, you can visit the Better Business Bureau’s to find out some reviews and information on a number of charities out there. 

Snoop around some too. 

See if they have information on a board, look for social media sites and if it is a new charity after some kind of event, look to see if it is tied to an established non profit that has been around for a while.

Making the donation on a secure site also helps and be very careful about crowdfunding sites as many problems have been reported after major events about people taking the money… and running.

Vet the charities for fools just like you should vet the marketing fools to avoid being fooled.

And lastly, there will be overhead, and as you vet, realize it is very hard to make every penny go where you want it.

As you vet, it is not about finding a charity that gives 100%. They are few and far between. Any charity will need operational flow and they do report it. I prefer charities that have operational costs of at most 30% and down. Those that have higher budgets seem a little suspect to me.

In the end, 

Look before you leap and give. Make sure that you are helping the charity or the people you want to help. Take those extra moments to ensure your donation is going where it is supposed to go.

LWtop part is the logo of charity navigator, bottom in from wait what really ok.

Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Before you send money, vet that charity and the people asking for it

About Loren Weisman 104 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.