Brand Messaging Strategy Initial Interviews and history

Brand Messaging Strategy Initial Interviews and history. A starting point that allows for a better finished product for your brand, your messaging and the content you share.  A Fish Stewarding Group Brand Messaging Strategist and branding speaker blog from Loren Weisman.

The foundation of your brand is much more than your business.

Blue border around a gray back ground with a loren weisman quote and picture of Loren in the upper right hand corner.

Brand Messaging Strategy starting talks and questions.

When you choose to take the route of building a secure foundation with brand messaging, look to work with those that are going to learn your story. Look to those that are going to find out as much about you inside and outside of business to be able to author the foundation of your messaging in a way that tells your story and not someone else’s.

There are so many are out there trying to create the stories that they think you should tell, instead of discovering all the facets of your story. 

This is part of the beginning phases of the brand discovery to brand development where the starting point comes down to learning you, your partners and your business inside and outside of the brand you are creating.

loren weisman at a dinner in San diego with a fire in the background

Brand Messaging Strategy Intel, Info and history.

Yes, the fact that you might be a fan of the Red Sox or can’t stand Sushi or grew up in Winter Garden Florida or whatever… it is all part of who you are. And in outlining and organizing the order of your story and all the different parts and pieces, it allows for many stories to be told. In turn, they all tie back to you and your brand which keep people connected, engaged and interested.

This method is much more engaging than the constant sell or the oversaturated and overdone marketing that only pressures people to buy and pushes away those that have already purchased.

Regardless of working with me or a different Brand Messaging Strategist, be sure to connect with one that wants to connect with the array of you, your story, your history and your business.

This should take place in a series of question sheets and interviews. 

Don’t fill out a simple form and wait for someone to optimize a story that is not yours and only promoting a product. Too many are doing that. Take the steps to lay the foundation of your story, your past and you. And, it is less about the question early on about whats social media consulting? or  What kind of social media consultant you need. it is about laying the foundation for all your brand messaging and your social media content first.

Space in the background over a loren weisman quote about your story not being your sales pitch

It is not about having someone write your story. It is all about having someone help to lay out your story for others to receive and hear it.

Then with this compilation of information, it will be easier and more affordable to create the core content for media, for investors, for online and for promotion. it will engage more as well, because it will be true and it will be you.
When your brand messaging strategy is centered around the authenticity and authority of your story, the results resonate with audiences that are getting exhausted on the false hype. 
Take the time to layout that table of contents that of course includes the product, but also goes in depth about the stories behind that product. In the end, you will more than likely have competitors, but if your story is a part of your brand messaging, then that will be all yours. In turn, allowing you to stand out and tell different stories than the number of people only focused on product messaging and nothing else.

LWStanding by the grand canyon, Loren Weisman is holding a sign that says Your brand Messaging Strategy and a quote next to it..

Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
& FSG Messaging and Optics
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Ph: 001-407-614-7446
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website

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Brand Messaging Strategy Initial Interviews and history

About Loren Weisman 103 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.