Podfest Expo 2020 Talk. Brand discovery and brand identification tactics

Blue podfest expo 2020 logo with text.

Podfest Expo 2020 Talk. Brand discovery and brand identification tactics to amplify your audience reach. A Fish Stewarding Group Brand Messaging Strategist Stewarding Strategic Solutions Talk title overview for Loren Weisman’s coming talk at the expo

March 6th to March 8th, 2020

Orlando World Center Marriott

an image of loren weisman with text about the podfest expo 2020 talk.

Podfest Expo 2020 Talk

Talk title: 
Brand discovery and brand identification tactics to amplify your audience reach.

Loren’s talk will focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods for podcasters and podcasts today.

When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.

It comes down to more than coming up with a name for your show and telling everyone to listen.

The defining factors of your brand identity, uniformity and clarity behind the show will be the same factors that can make it that much more profitable, that much easier to create and that much more fun.

This Podfest Expo 2020 talk covers the concepts of applying a set of tactics and steps such as:
The prebuild
The protection
The process
The perception
The promotion
And the partnerships… can streamline efforts, save time, save money and grow an audience in authenticity over just clicks, likes and follows.

Allow your podcast to achieve the goals you have for it by strategizing, setting up and applying the brand discovery and identification tactics to amplify your audience reach.

Many of the these concepts have been tested over a series of years with different businesses, podcasts and even Loren’s Podcast Wait What Really OK which served as a platform to prove these elements.

Image of man, hotel , logos and textAbout the Speaker:
Fish Stewarding Group’s Loren Weisman

Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.

For more about Loren Weisman, Fish Stewarding Group as well as an array of content, visit https:/lorenweisman.com/ and https://fishstewarding.com/

a white on black logo of the Fish Stewarding Group

Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.

PodFest Expo 2020 Talks from Presenter Loren Weisman focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.

“The messaging has to come before the marketing and the discovery of the brand and the foundation of what it will be built on has to be understood as much as possible. Too many jump into marketing too soon. They advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.

When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.

the orlando world marriott exterior view and skyline with text on the top of it.

About PodFest Expo 2020

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

More information at http://podfestexpo.com/

About The Orlando World Center Marriott and host of PodFest Expo 2020

“Only minutes from the Disney theme parks, Orlando World Center Marriott features spacious hotel rooms with Marriott Revive® signature bedding, 55” smart TVs, mini-refrigerators, reading chairs, large desks and Wi-Fi. Upgrade to a room with views of the nightly laser light show or the pools. With an 18-hole golf course, gym, multiple outdoor pools, cabanas, two 200-foot waterslides, full-service spa and signature on-site restaurants and lounges, Orlando World Center Marriott offers everything to make your PODFEST an experience to remember!”

graphics and text for podcast expo talk and picture of loren weisman

LW

*****************************************************
Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
*****************************************************
Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)

207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
*****************************************************
For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram 
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
*****************************************************

Automatic Blog Ping
Podfest Expo 2020 Talk. Brand discovery and brand identification tactics to amplify your audience reach. 

About Loren Weisman 104 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.