Words to remove from your book and messaging in alphabetical order.

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Words to remove from your book and messaging in alphabetical order. A brand messaging and optics podcast blog supplement for Brand Messaging and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

Words to remove from your book or at least consider removing

Fluff is an understatement in many books, sales pitches, marketing and promotional pieces these days. The same goes for many of those talks and seminars where if you pulled out all the excess hype words, it would take a sixty-minute seminar down to 16 minutes.

On the same page with the books, remove those filler words and you make a six hundred page novel under two hundred pages.

Maybe that’s a bit of an overgeneralization, but you have heard those words, seen those words and to an extent, use them. I know I do, but I am trying to less and less too.

And here we go…

Actually

Basically

Certainly

Definitely

Essentially

Finally

Greatly

Honestly

Immediately

Just

Killer

Literally

Mastermind

Nearly

Obviously

Probably

Quite

Really

Simply

Then

Usually

Very

Wonderful

eXtra – (I know, kinda reaching here)

Yearning

Zealous

Look at how those words can be pulled from your book and how in many cases, those words take away an assertive tone and confidence from the delivery.

Is it basically this and that?

Or

It is this and that!

The confidence in your presentation, presence, and words is important. Take that extra time to deliver the way you want to be heard with the words that will be heard over the fluff and filler to get your message out.

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Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Brand Messaging and Optics Podcast Music Credits 1:
Opening Theme Song
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Brand Messaging and Optics Podcast Music Credits 2:
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Words to remove from your book and messaging in alphabetical order.
About FSG Messaging and Optics Strategist Loren Weisman 59 Articles
Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps a foundational focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG also includes the divisions of FSG Development, FSG Messaging and Optics, FSG Equipping and Learning Centers, Liberating Water Directive and FSG Africa.