Words to remove from your book and messaging in alphabetical order. A brand messaging podcast blog supplement for Brand Messaging Strategist Loren Weisman’s Wait What Really Ok Podcast.
Words to remove from your book
Fluff is an understatement in many books, sales pitches, marketing and promotional pieces these days. The same goes for many of those talks and seminars where if you pulled out all the excess hype words, it would take a sixty-minute seminar down to 16 minutes.
On the same page with the books, remove those fluff words and you make a six hundred page novel under two hundred pages.
Maybe that’s a bit of an overgeneralization, but you have heard those words, seen those words and to an extent, use them. I know I do, but I am trying to less and less too.
And here we go…
eXtra – (I know, kinda reaching here)
Look at how those words can be pulled from your book and how in many cases, those words take away an assertive tone and confidence from the delivery.
Is it basically this and that?
It is this and that!
The confidence in your presentation, presence, and words is important. Take that extra time to deliver the way you want to be heard with the words that will be heard over the fluff and filler to get your message out.
Tune In on iHeartRadio to hear Episode 56, “I am sorry things suck. But suck it up. Personal problem posting.” of the Wait What Really OK Podcast here:
The podcast video supplement for Wait What Really OK Podcast Episode 56, Why be a Debbie Downer in comments of funny and uplifting things? is on YouTube here:
The Wait What Really OK Brand Messaging Podcast is also available on:
The Wait What Really OK Primary Site, Loren Weisman’s Website, iHeart, Apple Podcast, Acast, Spotify, Google Podcasts, Google Play, Spreaker, Overcast, Blubrry, Pocket Casts, Podbay, Castbox, Podcast Addict, Pod Chaser, Radio Public, Himalaya, Deezer, Podbean, Chartable, Tune In, Player.FM, Digital Podcast, Listen Notes, Stitcher, GoodPods, MixCloud, SoundCloud, HubHopper, Podcast Directory, Go Pod Me and a number of other locations.
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
& FSG Messaging and Optics
207 West Plant Street
Winter Garden, Florida, 34777-0991
Loren Weisman Links:
Brand Messaging Podcast Listening Links:
Brand Messaging Podcast Social Links:
Podcast Info Page
Google Business Page
Podcast IMDb Page
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Words to remove from your book and messaging in alphabetical order.