Fake Studies Sales Tactics and watching out for those selling false hype. Many add false information that is not backed up to try to sell you. Watch out. A brand messaging podcast blog supplement for Brand Messaging Strategist Loren Weisman’s Wait What Really Ok Podcast.
Fake Study Sales Tactics
A salesperson shared a catalog with me recently. She also shared a study boasting how great this product was. The study looked a little questionable. So I looked up the study, the company, and the website.
It turned out that the website conducting the study was owned by the company selling the product. And it got worse, Complaints about the study were filed with a couple reporting and scam agencies. Still, worse, the companies representing counsel addressed only 1/3 of the issues and ignored the rest.
Many are using the fake study sales tactics to get you to buy.
The study looked like it was trying to be government based and used words that seemed very educational. Yet, it was very easy to see red flags, which caused me to follow up.
So no purchase here for me, but it is unfortunate that this scam gets pulled on too many people, all too often.
This is aimed at the people that will take it at face value and you would think most would want to do more due diligence, but all too often, it does not happen.
Watch out for fake studies sales tactics from the same people that are trying to sell you.
When someone presents a set of facts, a study or even paperwork, spend some time to look into who is delivering that information as much as the information being delivered.
From checking whois.com to see if the websites or company is owned by the selling company to checking for incorporation records on state sites, your vetting can do wonders to keep you out of trouble.
Look to see that the study is not just on a single website. You do not have to be a detective, but you can be someone to take a little extra time.
Many are choosing to lure you in with lies and they cover those lies by claiming a third party has said they are true. Be careful, be doubtful and look for continuity, uniformity, compliance and proof beyond just the seller and even the single page they lead you to.
Episode 57 of The Wait What Really OK Brand Messaging Podcast is available on:
The Wait What Really OK Primary Site, Loren Weisman’s Website, iHeart, Apple Podcast, Pandora, Acast, Spotify, Google Podcasts, Google Play, Spreaker, Overcast, Blubrry, Pocket Casts, Podbay, Castbox, Podcast Addict, Pod Chaser, Radio Public, Himalaya, Deezer, Podbean, Chartable, Tune In, Player.FM, Digital Podcast, Listen Notes, Stitcher, GoodPods, MixCloud, SoundCloud, HubHopper, Podcast Directory, Go Pod Me and a number of other locations.
The podcast video supplement for Wait What Really OK Podcast Episode 57, How can less be more?