Connections and likes do not always equal conversions or sales.

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Connections and likes dont always equal conversions or sales. A brand messaging podcast blog supplement for brand messaging strategist Loren Weisman’s Wait What Really OK Podcast.connections and likes, cash, dirt, loren weisman, keynote speaker

Connections and likes dont always equal conversions or sales.

There are so many people and companies out there that claim they can help you reach thousands of people or be seen by millions. Others make the claim about how they can get you the likes, follows, friends, listens and views. But then it comes very clear why connections and likes don’t equal conversions or sales, mainly because you don’t see any at all.

Most are scams.

But, they aren’t completely lying or scamming you all together.

You may actually reach those thousands and millions of people, but they don’t convert to sales, profits or real fans that are going to buy your merchandise.

You have been shared or placed in front of a crowd that is seeing the same things from others using this service too.

They tend to be oversaturated spam pages that garner impressions but do not garner the conversions.

Think about it. You bought into it, so have many others. So for those that aren’t bots or in foreign countries, are being inundated by a series of short pitches that turn very little to no conversions.

Connections and likes dont always equal conversions or sales.

Because many that have thousands of followers, hundreds of likes and tons of views, don’t have squat for sales.

The reason?

The focus is in the wrong place. It is not only about getting in front of as many people as possible, it is about the engagement. It is making the connection! Working through the authenticity and creating the brand messaging strategy that shares your story and your content in a way that will engage those that know you and draw in more that do not.

If your branding, content, marketing and promotion isn’t in place and you are showcased to a ton of people, do you really want to risk being displayed and crossing your fingers that everyone will just immediately fall in love?

Or would it be a better idea to showcase the foundation of your brand, your marketing, and telling your story in a way that can truly connect, engage and draw interest to convert someone into a new customer or fan?

Numbers and Likes do not always equal sales.

Because….There is a world of difference between someone clicking a like or follow button and someone actually liking you and wanting to follow and keep up with you.

When you keep that in mind and consider that as you build up your brand as you extend your reach, you will convert that many more people and realize that those fake numbers of followers, likes, and friends, really don’t matter unless they are converting to true fans that are engaging, connecting and really paying attention to you.

Avoid the popularity addiction. 

Keep the attention to the authentic connections and the conversions over trying to create campaigns to try to only impress people with numbers of followers that are not engaging and not buying from you.


Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Brand Messaging Podcast Music Credits 1:
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Connections and likes dont always equal conversions or sales.

About Loren Weisman 106 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.