Flat Stanley marketing products for your branding and advertising

Image of a book with pastries and water on each side and text over it.

Flat Stanley marketing products for your branding and advertising. A podcast blog supplement for the Brand Messaging Podcast Wait What Really OK.

Flat Stanley marketing products for your branding and advertising

In the world of selfies and a world of too many selfies, don’t forget about the Flat Stanley concept for you, your products and your promotion.  Flat Stanley started as a children’s book: More about it here: https://en.wikipedia.org/wiki/Flat_Stanley

Later the Flat Stanley Project had kids and adults taking pictures of their Flat Stanley all around the world.

Using Flat Stanley as a marketing tool for you.

By using Flat Stanley as a marketing tool by making your product, your logo, maybe even a bobblehead of yourself become the focus, you bring a more interesting touch than the same old pictures of you.

This subsidiary branded item can have almost a life of its own as it travels with you but has its own opinions about places, food, and landmarks. In turn, it can engage those that already know you and have already seen you but may get more of a kick out of images with your Flat Stanley item.

Can advertising become less manipulative? Absolutely… and by adding an aspect of defining your brand messaging with a humorous element, it adds another flavor and tone that is inviting over forceful.

I used it for my book.

When I was on the road for The Artists Guide to Success in the Music Business summer book tour in 2014, the book was the focus of the pictures, not me.

The book made the comments, the book had the experiences and it became that much more of a connector for the audience.

picture of book with water bottles and pastries around it
The Artists Guide in New Orleans… Taking in the food and sites.

It can also bring a sense of humility and humor

Where you might find yourself showing off in certain pictures of yourself, even when not intending to, that Flat Stanley item can make it a little more engaging.

For instance, in a big radio interview… over saying… Look at me on this show! By mixing popular and effective social media marketing ideas with more humor, engagement, humility and personality, you can draw a greater engagement and connection.

You can take a shot of your book, your product, your bobblehead or whatever and make mention of that item hogging the microphone or drinking too much coffee before the interview…This, in turn, has people aware you are there, but in a way that isn’t screaming… Look at me!

Think about this approach and how you could tie in a Flat Stanley concept to your marketing.

Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Fish Stewarding Group & FSG Messaging and Optics
(Orlando Division)  207 West Plant Street
Winter Garden, Florida, 34777-0991
Em: brandmessagingstrategist@gmail.com
Phone: 407-614-7446
Loren Weisman Links:
Google Business
Brand Messaging Podcast Listening Links:
Apple Podcasts
Google Podcasts
Radio Public
Podcast Addict
Pocket Casts
RSS Feed
Brand Messaging Podcast Social Links:
Podcast Info Page
Twitter Page
Facebook Page
Instagram Page
Google Business Page
Podcast IMDb Page

Flat Stanley marketing products for your branding and advertising
Hyper Smash

About Loren Weisman 100 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.