When you are referring others, are you helping or hurting your own reputation in the process?
You want to help, but are you hurting your reputation when you are referring others that might not deserve the referral?
Everyone wants to stand by and support a friend when it comes to references and referring others, but are you considering how you are representing yourself when you write a reference for someone that might come off a little too supportive as a friend and a little too strong from a business standpoint?
Think about Reference checking your referrals to:
Protect your professional reputation when you are at that stage of referring others.
What if someone called in a reference check to you?
What if they asked you directly to vouch for someone’s playing, business practices or skill set and you found yourself possibly hyping what might not be all that hype-able, at least not yet? Watch out for those trying to hype false intel or putting out false information about what they can or can not do.
Checking your referrals… or your accountability, your reputation, and your word could take a hit for not doing so.
It is not about lying and it is not about stabbing someone in the back, but you will lose that street cred and that trust from people if you are the guy or girl that gives too good a review to someone that might not be worthy of it.
Here are 9 compelling referral marketing statistics to consider when working in the referral space. While the numbers can be great, keep the focus on the authenticity and the honor of the referral. Also in differentiating, it is clear to know what’s the difference between an affiliate program and a referral programs.
You can be helpful to your friends… but…
You can help them find opportunities and you can assist them in their career and grow their network, but make sure you are not overselling when referring others because it can take away your street cred, others trust of you and your opinions and actually hurt your career while you were trying to help another’s.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Reference checking your referrals to protect your professional reputation