Sales pitch comes second as well as the call to action. Share content first
Too many people often apply the call to action and sales pitch first in posts on social media sites. Sometimes, it’s all they apply. This, in turn, can make a business come off as just selling all the time! It strikes people with the yell, tell and sell. In turn, leaving out the inviting, engaging or connecting vibe that is more crucial than ever these days.
Social media and capturing social media for sales and conversions to create the best results come from being social! This means, engaging, communicating and drawing interest in that content… then send them to where you want them to go and pitching them second.
When the sales pitch comes second, you become more social first.
After you share content first, then add in the call to action and sales pitch.
Again, add the content, your views, or whatever. Open with the invitation to who you are, what you have, what you know and why.
And, whether it is listed at the bottom of a blog in signature form, at the bottom of a video or even a short link to follow and find more information on your product or your business, make that the second element.
Consider leading with the engagement and the content to engage first, over just trying to funnel someone to buy from you right from the start.
With engaging content that can resonate with existing customers, just as it draws new ones in and reinforces or reminds people that know of you, but may not be connecting with you yet, this allows for marketing across your 3 audiences simultaneously and not leaving anyone out. It also means you are delivering so much more than selling, This brand messaging strategy approach will help to maintain those that know you as well as those just learning about you.
First, hit them with engagement.
Make sure to tie in that call to action. Whether at the bottom of a post or in a comment on that post. Also make sure that your social media pages and website clearly reflect right off the bat who you are, what you are selling and how to buy it. Because just posting engaging content that doesn’t give a clear direction as to you, your service or product will only become a wasted post for your business.
Take the time to think about your audience, share the content first that engages them and then close with the call to action and sales pitch that will bring them to you. By stewarding this approach, you become and appear more effective, more professional and more respectful to those that have known you forever, and those that have never heard of you at the same time.
Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Fish Stewarding Group & FSG Messaging and Optics
(Orlando Division) 207 West Plant Street
Winter Garden, Florida, 34777-0991
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Sales pitch comes second. Start engaging with content first.