Guilt and pressure marketing do not belong in donation requests.

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Guilt and pressure marketing do not belong in donation requests. A Brand Messaging podcast blog supplement for Brand Messaging Strategist, Loren Weisman’s Wait What Really Ok Podcast.guilt and pressure marketing, canva, loren weisman, branding strategist

Guilt and pressure marketing do not belong in donation requests.

Unfortunately, Tis the season to see lots of passive aggressive types pushing for donations and contributions in the worst way possible. I can not stand the guilt and pressure marketing with charities and non-profit organizations.  There are much more moral and honorable ways, while considering other organizations that are are also fundraising as well. And when they decide to take that route, I will not give to them.

Guilt and pressure marketing do not belong in donation requests. Keep them out.

People feel enough guilt and stress around the holidays and regardless of whether someone has a fortune or not, to play the guilt card really shows bad taste.

Instead, ask with kindness, ask with consideration and ask with the realization that these people have probably been asked by dozens if not hundreds of others.

Bring your brand messaging to a perceived place of consideration over desperation. 

Consider taking an approach to your non profit asks by explaining what is needed, what would help and way, over telling them that if they skip one coffee here or one beer there, they can do so much more and show that they really care.

And come on!!!!!!

You really want to approach someone by telling them they have too much coffee or too much beer? Do you think that is opening them up to being receptive to what you want?

Take out the guilt and pressure marketing this holiday season… and for that matter, for good.

Go with a more engaging, open, sharing, and non-judgemental approach. Stop with the dominant, “I can’t believe you have not done this already” or “how could you not give to us?” pitches.

You have no idea where someone is financially or mentally or what is happening in their job or even in their job search.

You have no idea what they have donated to already.

You have no idea what is coming up or happening in their lives. 

So stop acting like you understand others and go with an engaging, respectful and honorable ask over a pushy, guilt-filled and dominating approach.

It will serve you and serve the charity you are raising money for that much better. 

LW

The Brand Messaging Podcast Link Supplement for episode 76 of the Wait What Really OK Podcast is CharityWatch, founded 25 years ago as the American Institute of Philanthropy (AIP), is America’s most independent, assertive charity watchdog. Visit their site at https://charitywatch.org/

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Episode 76, “Where is your donation going and how much is going to charity?” of the Wait What Really OK Podcast below:

The Wait What Really OK Brand Messaging Podcast is available on:

The Wait What Really OK Primary Site, Loren Weisman’s Website, iHeart, Apple Podcast, Acast, Spotify, Google Podcasts, Google Play, Spreaker, Overcast, Blubrry, Pocket Casts, Podbay, Castbox, Podcast Addict, Pod Chaser, Anchor, Radio Public, Himalaya, Deezer, Podbean, Chartable, Tune In, Player.FM, Digital Podcast, Listen Notes, Stitcher, GoodPods, MixCloud, SoundCloud, HubHopper, Podcast Directory, Go Pod Me and a number of other locations.

Brand Messaging Podcast Video Supplement

The podcast video supplement for Wait What Really OK Podcast Episode 76 is titled: Either be a good parent to your career or just give your dream up here.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)

207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram 
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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Guilt and pressure marketing do not belong in donation requests.
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About Loren Weisman 104 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.