Personal branding communication and connecting with authenticity

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Personal branding communication and connecting with authenticity is A podcast blog supplement for The Brand Messaging Podcast Wait What Really OK.Personal branding communication, palm tree, beach, sky, loren weisman

Personal branding communication online

From the words, you are saying to the actions that you are taking, the way you communicate your personal brand needs to stand in the place of authenticity and authority. I have talked a great deal about the content but it is also about the way you react to other peoples content and interact with a genuine and engaging approach.

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Communication and clarity

It feels good to see people like your posts or comment on Facebook, Twitter, Instagram or wherever, but don’t you hate it when someone likes a post that is not following you or makes a comment that makes no sense for the post?

Do you wonder if that was actually them and in turn, do you want your reputation and your personal branding to be connected with a fake vibe?

This shows that someone has an app or a bot that will automatically like a post or engage a post because of a hashtag. And after a while, it showcases they are not connecting and they are not really engaged.

Would you want to give off that feeling.

Branding communication and the robot likes. Stop!

Avoid those robots. Stay away from treating others the way you would never want to be treated.

Showcase your authority with authenticity.

If you like something, like it and if you do not like it, then do not. Regardless of how they could draw connections to you. The more you draw authentic connections the more true conversions you can create. This also allows you to understand exactly what is your true conversion rate and what your honest engagement looks like.

Like this quote below, stay with messaging that is rooted in your authenticity and authority. Stay in growth that is true. You can have your values and you can sell, but consider taking an approach that highlights the authenticity and humility in you or your business.

In turn, it can invite an audience that may feel a real connection.

I really don’t care about your core values.

I care about your authority, ability and authenticity.

I care about how you showcase your ability to do what you claim you can do and why you do it the way you do it.
I care more about experience over hype.

And… Im not the only one.” – LW

Consider this in your online content as well. Does your online content need room service right now to stay clean and updated for all that is going on around us right now. It might be a good idea to revisit and sanitize some of it.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)

207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram¬†
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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Personal branding communication and connecting with authenticity
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About Loren Weisman 104 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

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