Authenticity of a candidate and the politics of authority.

Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK Episode 01 of Season 7 (Show #114) hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.

Authenticity of a candidate and the politics of authority.

Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.

The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate.

Messaging and the authenticity of a candidate

When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It’s not saying they have morals, it’s sharing what they are. It’s not saying what they will do, it’s sharing what they believe it will take to create the change.

Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarifying the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble.

Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already are feeling overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates.

Episode 01 of Season 7 (Show # 114) of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority.

Authenticity of a candidate and the politics of authority.

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