Authenticity of a candidate and the politics of authority.

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Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK Episode 01 of Season 7 (Show #114) hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.

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Authenticity of a candidate and the politics of authority.

Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.

The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate.

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Messaging and the authenticity of a candidate

When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It’s not saying they have morals, it’s sharing what they are. It’s not saying what they will do, it’s sharing what they believe it will take to create the change.

Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarifying the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble.

Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already are feeling overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates.

Episode 01 of Season 7 (Show # 114) of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority.

Authenticity of a candidate and the politics of authority.

 

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This Brand Messaging Podcast is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Radio Public, Castbox, Podcast Addict, Pocket Casts, Podbean, Acast, Audio Burst, Plex, Anchor, Jio Saavn, Spreaker, Ivoox, Overcast, Blubrry, Bullhorn, Podbay, Podchaser, Gaana, Podhero, Himalaya, Deezer, Chartable, Player.Fm, Digital Podcast, Listen Notes, Goodpods, Podtail, Learn Out Loud, American Podcasts, Mixcloud, Soundcloud, Hubhopper, Podscribe.Ai, Audry, Podfollow, Podcasts.com, Go Pod Me, Podcasters Directory, YouTube, IMDb, RSS Feed and other locations.

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The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Host and Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Loren Weisman Links:
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Brand Messaging Podcast Listening Links:
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Brand Messaging Podcast Social Links:
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
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Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
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Authenticity of a candidate and the politics of authority.
About Loren Weisman 100 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.