Fish Stewarding Group and FSG Messaging and Optics explained.

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Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics.text over blue and graphics

Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture.

Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together.

At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it.
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The branches of the FSG extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.

The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics.

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Every project that the Fish Stewarding Group touches…

First runs through a Discovery Deep Dive through FSG Messaging and Optics. This allows for:

A strategic clarity of the actions, decisions and choices that have worked, haven’t worked, or have not been developed to their fullest extent.

An existential, traditional and utopian strategy review of the materials and motion to date which allows for FSG to create strategic plans that consider the past, present and future simultaneously.

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And the exploration and audit of the fundamental strategic and operational touch points to be run against the FSG MNO process architecture & messaging methods in order to create an initial action plan and blueprint for forward motion.

With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward.

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The FSG MNO discovery and reporting stewards the knowledge, intel, direction and strategies that you can apply on your own, with other independent contractors or organizations or with FSG. This initial discovery process and its key deliverable is a product to help your business over an organization just looking for more business from you.

This initial step allows you to prove yourself to us as this allows us to prove ourselves to you. In turn, honoring everyone.

The 3 core tracks used by FSG Messaging and Optics are:

FSG Process Architecture
FSG Strategic Touch Points
And the FSG Messaging Methods.

Each sub element of these three core tracks includes…

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FSG Process Architecture: 

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FSG Strategic Touch Points include;

text and graphicsAnd the FSG Messaging Methods of…

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To learn more about the details of this process, email


This episode is available on iHeart here:

Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained.

This Brand Messaging Podcast is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Radio Public, Castbox, Podcast Addict, Pocket Casts, Podbean, Acast, Audio Burst, Plex, Anchor, Jio Saavn, Spreaker, Ivoox, Overcast, Blubrry, Bullhorn, Podbay, Podchaser, Gaana, Podhero, Himalaya, Deezer, Chartable, Player.Fm, Digital Podcast, Listen Notes, Goodpods, Podtail, Learn Out Loud, American Podcasts, Mixcloud, Soundcloud, Hubhopper, Podscribe.Ai, Audry, Podfollow,, Go Pod Me, Podcasters Directory, YouTube, IMDb, RSS Feed and other locations.

The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Ph: 001-407-614-7446
Loren Weisman Links:
Loren Weisman Website
Loren Weisman IMDb
Messaging Matters IMDb
Wait What Really OK IMDb
Instead Of That… Consider This! IMDb
Google Business
Brand Messaging Podcast Listening Links:
Amazon Music
Apple Podcasts
Google Podcasts
Radio Public
Podcast Addict
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
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Fish Stewarding Group and FSG Messaging and Optics explained
About Loren Weisman 106 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

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