Reviewing authentically over demanding them for popularity. S7.E5.#118 of The Brand Messaging Podcast Wait What Really OK.
Reviewing authentically over demanding reviews for popularity
With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize.
S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer.
By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection.
Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those that want to refer or share about you, over the usual being forced to.
Authentically and mentally…
There is a psychological element there as well. From a series of products you reviewed, to businesses that you have used, to restaurants you like and dislike, sharing these reviews can help you to become an authoritative source for those that agree with your experience.
On that same token though. Be authentic. Don’t try to make every review a glowing five star. People will see through that instantly.
Consider looking the stewarding approach of reviews. While it is not directly marketing you, your product or business, it may do much more t authentically connect you and building a level of trust that normal marketing channels don’t.
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