Reviewing authentically over demanding them for popularity.

September 6, 2020 Loren Weisman Brand Messaging Podcast, Brand Messaging Strategist 1

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Reviewing authentically over demanding them for popularity. S7.E5.#118 of The Brand Messaging Podcast Wait What Really OK.
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Reviewing authentically over demanding reviews for popularity.

With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize.

S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer.

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By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as authentic social sites, this can creating an inviting and engaging way to connect to people and maintain that connection.

Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those that want to refer or share about you, over the usual being forced to.

Authentically and mentally…

There is a psychological element there as well.  From a series of products you reviewed, to businesses that you have used, to restaurants you like and dislike, sharing these reviews can help you to become an authoritative source for those that agree with your experience.

On that same token though. Be authentic. Don’t try to make every review a glowing five star. People will see through that instantly.

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It is not your fans or your customers’ job to market you, Stop treating them like it is.

Consider looking the stewarding approach of reviews. While it is not directly marketing you, your product or business, it may do much more t authentically connect you and building a level of trust that normal marketing channels don’t.

S7.E5.#118 Reviewing authentically over demanding them for popularity of Wait What Really OK is available on most channels, sites and stations where you like to listen to podcasts, and at any of the links below.

If you have any questions or would like to connection for a conversation, you can contact me through the information below.

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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Brand Messaging Podcast Music Credits 2:
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“News and Information Podcast Percussion Outro” by Doug Hinrichs.
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Reviewing authentically over demanding them for popularity.
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Reviewing authentically over demanding them for popularity.
About Loren Weisman 72 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.