Creative Brand Development with Tactical Habitual Compliance

At Fish Stewarding Group, we use the acronyms for CBD, THC and Hemp to be spelled out in the following way. We also ask for each business working in these fields to consider the elements of these acronyms to ensure the stability, endurance and security of their brands moving forward in this field. 

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Creative
Brand
Development

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Consider learning and knowing the path of what your calling is in this area or for that matter any field…

and plan accordingly, strategic and with humility in order to achieve and sustain.

“If it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” – Romans 12:8, NIV

 

As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations, ventures and businesses should consider getting all ducks in a row and prepared for everything from the brand messaging, process architecture, compliance and marketing elements as well as the IRS, county, state and federal laws that are coming in to play as well as changing often.

When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.

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An initial step is the brand discovery to look at everything from:

Since so many are saying the same thing or for that matter the wrong thing (such as claims that regardless of how true they are to you, can not be made) there is a massive over saturation as well as penalization across online and offline sources that can hurt and even put people out of business.

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Mixing the CBD, THC and HEMP acronyms allows you to develop a foundation that is sound and secure for business, investment, marketing and sustaining in the marketplace.

This starts with addressing….

the 3 Core Discovery Elements of:
Identifying
Auditing
Reviewing

Across the 3 Core Times Frames for Review & Synchronization:
Present (Utopian)
Past (Traditional)
Planned For (Future/Existential)

With the 7 Fundamental Operational Touch Points:
Methodology
Morals
Messaging
Materials
Metrics
Mobilization
Marketing

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In running your vision across all these points, you leave little left to the imagination and what is built from this foundational understanding can be much more secure than just chipping away erratically and ineffectively.
Are you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.

For those that want to look deeper or dig in with FSG, we then run all of the above elements across the process architecture, strategic touch points and messaging methods to create a personalized path forward that stands on the strongest foundation.

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FSG Process Architecture
Discovering
Auditing
Strategizing
Authoring
Building
Educating
Protecting
Stewarding
Distributing

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“We  have more coaches on the sidelines than we have players on the field.”

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FSG Strategic Touch Points
Authority
Authenticity
Intention
Perception
Compliance
Accountability
Competition
Comparisons
Uniformity

FSG Messaging Methods
Love
Honor
Authenticity
Authority
Humility
Clarity
Justice
Patience
Forgiveness

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