Creative Brand Development with Tactical Habitual Compliance

A featured graphic with the center of a campfire focused in on with dark red and black colors in the background and a blue rectangle in the center with a white border around it with white text that reads Creative Brand Development with tactical habitual compliance. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Creative Brand Development with Tactical Habitual Compliance as well as the CBD,  THC and HEMP acronyms and methodology to consider when applying to your THC, CBD or hemp based business. An FSG messaging and optics Blog from Brand Messaging Strategist Loren Weisman.A header graphic with a blue background and a white centered title that reads Creative Brand Development with Tactical Habitual Compliance. To the left side is an image of Loren Weisman, to the right of the text is the Wait What Really OK Logo as well as the Fish Stewarding Group Logo. On the bottom of the image reads the text "Loren Weisman: A brand messaging strategist with ten social media icons below it.

Creative Brand Development or CBD

At Fish Stewarding Group, we use the acronyms for CBD, THC and Hemp to be spelled out in the following way. We also ask for each business working in these fields to consider the elements of these acronyms to ensure the stability, endurance and security of their brands moving forward in this field. 


Creative
Brand
Development

Tactical 
Habitual
Compliance
 
Honorable
Engagement
Message
Presentations


Consider learning and knowing the path of what your calling is in this area or for that matter any field…

and plan accordingly, strategic and with humility in order to achieve and sustain.

“If it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” – Romans 12:8, NIV

A bible messaging quote graphic on the creative brand development page with a background a dark ground on the left side and a fire in a tan pan on the right with the FSG logo watermark and a quote in tan text to the left from Romans 12:8, NIV that reads "if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully."
“if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” – Romans 12:8, NIV

 


Creative Brand Development or CBD planning with all the changes going on.

As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations, ventures and businesses should consider getting all ducks in a row and prepared for everything from the brand messaging, process architecture, compliance and marketing elements as well as the IRS, county, state and federal laws that are coming in to play as well as changing often.
When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.

An initial step is the brand discovery to look at everything from:

In Creative Brand Development… The logo to the logistics…

The finances to the optimal business filings…

and
A meticulous compliance to the compounding content being used to promote.

Since so many are saying the same thing or for that matter the wrong thing (such as claims that regardless of how true they are to you, can not be made) there is a massive over saturation as well as penalization across online and offline sources that can hurt and even put people out of business.


We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth.

Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.

And with that protection and distinction, it can allow for an amplification from so many others in the same arena screaming the same thing. 

A poster graphic with the title CBD< THC and HEMP on the top with additional text over the FSG blue background with the FSG blue background and an image of Loren Weisman on the bottom. Mixing the CBD, THC and HEMP acronyms allows you to develop a foundation that is sound and secure for business, investment, marketing and sustaining in the marketplace.

This starts with addressing….

the 3 Core Discovery Elements of:
Identifying
Auditing
Reviewing

Across the 3 Core Times Frames for Review & Synchronization:
Present (Utopian)
Past (Traditional)
Planned For (Future/Existential)

With the 7 Fundamental Operational Touch Points:
Methodology
Morals
Messaging
Materials
Metrics
Mobilization
Marketing


In running your vision across all these points, you leave little left to the imagination and what is built from this foundational understanding can be much more secure than just chipping away erratically and ineffectively.
Text over water in a caveAre you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.

For those that want to look deeper or dig in with FSG, we then run all of the above elements across the process architecture, strategic touch points and messaging methods to create a personalized path forward that stands on the strongest foundation.


FSG Process Architecture
Discovering
Auditing
Strategizing
Authoring
Building
Educating
Protecting
Stewarding
Distributing


“We  have more coaches on the sidelines than we have players on the field.”


FSG Strategic Touch Points
Authority
Authenticity
Intention
Perception
Compliance
Accountability
Competition
Comparisons
Uniformity

FSG Messaging Methods
Love
Honor
Authenticity
Authority
Humility
Clarity
Justice
Patience
Forgiveness

A quote graphic with a background of green grass. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads, “we have more coaches on the sidelines than we have players on the field.”
“We  have more coaches on the sidelines than we have players on the field.”

The authenticity, authority and stability you create in your foundation…

Will allow for a greater protection of your brand, your products, your messaging and your compliance.

Too many jump into this area too fast and then get shut down quickly.

Consider taking the path that will allow for your vision to grow for prosperity and authority with endurance for the long run.


Many decisions to move the moment too quickly, can end up leaving the security, the profitability and the opportunities behind. Stand in the conviction of what you dream to do, but also ensure the foundation you are standing on is solid enough to create that dream that will last.

An image of Loren Weisman on the right side of a graphic for the Canna Cosmo event with text about the talk he gave.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Loren Weisman Links:
Loren Weisman Website
Loren Weisman IMDb
Messaging Matters IMDb
Wait What Really OK IMDb
Instead Of That… Consider This! IMDb
YouTube
Twitter
Instagram
Amazon
LinkedIn
Send2Press
Google Business
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Brand Messaging Podcast Listening Links:
Pandora
Amazon Music
iHeart
Apple Podcasts
Radio.com
Spotify
Google Podcasts
Stitcher
TuneIn
Radio Public
Castbox
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Podbean
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RSS Feed
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Creative Brand Development with Tactical Habitual Compliance
A footer graphic with a blue background and a white centered title that reads I do not believe in your truth and I do not believe in your truth and images of Loren Weisman, The Wait What Really OK Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman with and FSG logo and other text. Beneath the title image are some social media and podcast icons.
Creative Brand Development with Tactical Habitual Compliance.
 
About Loren Weisman 103 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

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