Creative Brand Development with Tactical Habitual Compliance

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Creative Brand Development with Tactical Habitual Compliance as well as the CBD,  THC and HEMP acronyms and methodology to consider when applying to your THC, CBD or hemp based business. An FSG messaging and optics Blog from Brand Messaging Strategist Loren Weisman.
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Creative Brand Development or CBD

At Fish Stewarding Group, we use the acronyms for CBD, THC and Hemp to be spelled out in the following way. We also ask for each business working in these fields to consider the elements of these acronyms to ensure the stability, endurance and security of their brands moving forward in this field. 

Creative
Brand
Development

Tactical 
Habitual
Compliance
 
Honorable
Engagement
Message
Presentations
image of loren weisman

Creative Brand Development or CBD planning with all the changes going on.

As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations, ventures and businesses should consider getting all ducks in a row and prepared for everything from the brand messaging, process architecture, compliance and marketing elements as well as the IRS, county, state and federal laws that are coming in to play as well as changing often.
When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.
An initial step is the brand discovery to look at everything from:
The logo to the logistics…
The finances to the optimal business filings…
and
A meticulous compliance to the compounding content being used to promote.
 
Since so many are saying the same thing or for that matter the wrong thing (such as claims that regardless of how true they are to you, can not be made) there is a massive over saturation as well as penalization across online and offline sources that can hurt and even put people out of business. 
We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth. Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.

creative brand development or cbdMixing the CBD, THC and HEMP acronyms allows you to develop a foundation that is sound and secure for business, investment, marketing and sustaining in the marketplace.

This starts with addressing….

the 3 Core Discovery Elements of:
Identifying
Auditing
Reviewing

Across the 3 Core Times Frames for Review & Synchronization:
Present (Utopian)
Past (Traditional)
Planned For (Future/Existential)

With the 7 Fundamental Operational Touch Points:
Methodology
Morals
Messaging
Materials
Metrics
Mobilization
Marketing

In running your vision across all these points, you leave little left to the imagination and what is built from this foundational understanding can be much more secure than just chipping away erratically and ineffectively.
Text over water in a caveAre you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.

For those that want to look deeper or dig in with FSG, we then run all of the above elements across the process architecture, strategic touch points and messaging methods to create a personalized path forward that stands on the strongest foundation.

FSG Process Architecture
Discovering
Auditing
Strategizing
Authoring
Building
Educating
Protecting
Stewarding
Distributing

FSG Strategic Touch Points
Authority
Authenticity
Intention
Perception
Compliance
Accountability
Competition
Comparisons
Uniformity

FSG Messaging Methods
Love
Honor
Authenticity
Authority
Humility
Clarity
Justice
Patience
Forgiveness

The authenticity, authority and stability you create in your foundation…

Will allow for a greater protection of your brand, your products, your messaging and your compliance.

Too many jump into this area too fast and then get shut down quickly. Take the path that will allow for your vision to grow for prosperity and authority with endurance for the long run.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Loren Weisman Links:
Loren Weisman Website
Loren Weisman IMDb
Messaging Matters IMDb
Wait What Really OK IMDb
Instead Of That… Consider This! IMDb
YouTube
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Instagram
Amazon
LinkedIn
Send2Press
Google Business
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Brand Messaging Podcast Listening Links:
Pandora
Amazon Music
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Apple Podcasts
Radio.com
Spotify
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TuneIn
Radio Public
Castbox
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RSS Feed
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Creative Brand Development with Tactical Habitual Compliance

About Loren Weisman 103 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.