Creative Brand Development with Tactical Habitual Compliance as well as the CBD, THC and HEMP acronyms and methodology to consider when applying to your THC, CBD or hemp based business. An FSG messaging and optics Blog from Brand Messaging Strategist Loren Weisman.
Creative Brand Development or CBD
At Fish Stewarding Group, we use the acronyms for CBD, THC and Hemp to be spelled out in the following way. We also ask for each business working in these fields to consider the elements of these acronyms to ensure the stability, endurance and security of their brands moving forward in this field.
Consider learning and knowing the path of what your calling is in this area or for that matter any field…
and plan accordingly, strategic and with humility in order to achieve and sustain.
“If it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” – Romans 12:8, NIV
Creative Brand Development or CBD planning with all the changes going on.
An initial step is the brand discovery to look at everything from:
In Creative Brand Development… The logo to the logistics…
The finances to the optimal business filings…
A meticulous compliance to the compounding content being used to promote.
Since so many are saying the same thing or for that matter the wrong thing (such as claims that regardless of how true they are to you, can not be made) there is a massive over saturation as well as penalization across online and offline sources that can hurt and even put people out of business.
We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth.
Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.
And with that protection and distinction, it can allow for an amplification from so many others in the same arena screaming the same thing.
This starts with addressing….
the 3 Core Discovery Elements of:
Across the 3 Core Times Frames for Review & Synchronization:
Planned For (Future/Existential)
With the 7 Fundamental Operational Touch Points:
In running your vision across all these points, you leave little left to the imagination and what is built from this foundational understanding can be much more secure than just chipping away erratically and ineffectively.
Are you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.
For those that want to look deeper or dig in with FSG, we then run all of the above elements across the process architecture, strategic touch points and messaging methods to create a personalized path forward that stands on the strongest foundation.
FSG Process Architecture
“We have more coaches on the sidelines than we have players on the field.”
FSG Strategic Touch Points
FSG Messaging Methods
The authenticity, authority and stability you create in your foundation…
Will allow for a greater protection of your brand, your products, your messaging and your compliance.
Too many jump into this area too fast and then get shut down quickly.
Consider taking the path that will allow for your vision to grow for prosperity and authority with endurance for the long run.
Many decisions to move the moment too quickly, can end up leaving the security, the profitability and the opportunities behind. Stand in the conviction of what you dream to do, but also ensure the foundation you are standing on is solid enough to create that dream that will last.