Interview Information Lead Sheet for Brand Messaging Strategist Loren Weisman.

A featured image graphic that has main text that reads interview information lead sheet with an image of Loren Weisman, the FSG logo as well as social media icons and web links.

Interview Information Lead Sheet for Brand Messaging Strategist Loren Weisman.
A header graphic that has main text that reads interview information lead sheet with an image of Loren Weisman, the FSG logo as well as social media icons and web links.

Interview Information Lead Sheet for Loren Weisman PDF DownloadA thin graphic colored blue with the header text that reads overview.

Loren Weisman Interview Information Lead Sheet…
for media professionals, public relations, and content creators including producers, journalists, publicists, editors, on air talent, bloggers, reporters, brands, influencers, and researchers looking for an individual for an interview, commentary, opinion or differing views.

This includes, but is not limited to TV, Radio, Print, Podcasts, Blogs and other earned media placement opportunities.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads menu.

This Page includes:
Introduction Short Bio
Core Links for Loren Weisman
Topics for Interview and Commentary
– 10 Top Tier Topics
– 10 Second Tier Topics
– 10 Tertiary Tier Topics
A few of Loren’s Quotes
Technical Interview Bullet points
A best practice brand messaging overview statement
Contacting Loren

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads short bio.

Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK.

*******
My Brand Messaging Mission Statement:
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads core links and interview information sheet.

One Sheet Speaking Services Contract Videos
8×10 Promo Pic PDF Online Web Photo  8×10 Promo Pic PNG

Loren Weisman Website
Fish Stewarding Group Website
Loren’s Podcast Info
Loren Weisman Social Media Brand Messaging Links

Loren Weisman LinkedIn Loren Weisman Twitter
Loren Weisman YouTube Loren Weisman Instagram
Loren Weisman Pinterest Loren Weisman GoodReads
Loren Weisman IMDb Page Loren Weisman Reddit
Loren Weisman GoodReads Loren Weisman Everipedia
Loren Weisman Tumblr Loren Weisman Imgur
Loren Weisman Send2Press Page LW Amazon Author Page
LW Google Business Page  LW Facebook Business Page

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads topics overview.Topics Overview for Interview and Commentary

Loren brings a down to earth and authentic viewpoint mixed with his authority and experience to cover an array of topics in an inviting and engaging style that is media friendly.

Loren is happy to comment and discuss other topics as well, but will only accept interviews where he is sure that he can lend authenticity and authority to the conversation. Loren will happily recommend others that might suit a topic request that he is not completely clear on.

Below are the top tier, secondary tier and tertiary tier topics that he engages on with the most strength from educating to explaining to commentary.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads top tier topics from the interview information lead sheet.

10 Top Tier Topics

Messaging
Arts and Culture
Sales Culture
Coaching hype, hoopla and false motivation
Commentary
Education
Intention vs Perception
Internet
Messaging
Odd and Offbeat
Politics and Society
Startups and Entrepreneurship

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads secondary tier topics.

10 Second Tier Topics

Understanding Brand Messaging and how many are missing the mark.

How thinking politically in communication can help your business messaging.

Online compliance, the changes coming our way and what to do now.

Intention vs perception communication with customers and clients

Subjective vs Objective Communication in your messaging and marketing

Why it’s more expensive to promote when a brand doesn’t have correct messaging.

The uniformity element in messaging that creates better brand communication.

Understanding the oversaturated messaging and strategizing your story.

The problem with listening to the life coach and motivational types.

Building the authority foundation instead of the expert and guru self proclamation.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads tertiary tier topics.

10 Tertiary Tier Topics for Loren’s
Interview Information Lead Sheet

Differentiating steps and tips to separate those with authority from those with none

How endurance content communication creates authentic engagement

How do you execute a three audience concept messaging style

How the 25% to 75% hype subscription missing story is harming your business

How you might be disrespecting your audience and not even realizing it.

Learning to audit, revise and reset your messaging to engage and connect.

Identifying the expired experts and the one time success coaches

Discovering the full blueprint of a success example before following the method.

Basic Formats and formulas of online messaging. Nothing to do with numbers.

Online reputation management and preventative maintenance actions for 2020.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads quotes from the interview information lead sheet page.

A few Loren Weisman Quotes.

“All too often, brands and businesses are pulled toward the momentary marketing tactics of the here, the now, the spam and the attack that is becoming less effective. They look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.”

“Is your brand messaging telling a story or is it telling your story?”

“Your mistakes aren’t learning experiences if you aren’t learning from them.”

“No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.”

More of Loren’s Quotes here:
https://www.goodreads.com/author/quotes/3878044.Loren_Weisman

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads technical bullet points.

Interview Information Lead Sheet
Technical Interview Bullet points

  • Loren has over 20 years of experience in the media and understands how interviews work. Simply put, he knows the cues to stop, understands you do not wear green and knows that the focus is always on the story and the host, not him. He is there to help add authority and expertise, not use an interview for self promotion.
  • For video, he is available in full suit and tie, down to relaxed casual. Please request the look you are looking for in advance of the interview.
  • For home video Interviews, Loren has a simple back ground with no heavily defined logos, product visuals or existing trademarked images. In these backgrounds, images and products can be added if requested or sent.
  • Loren never self promotes during interviews. He stays to the topic and if asked, will share a website and never a funnel type sell or lead generation pitch.
  • Unless asked to share, Loren does not take pictures, film being interviewed or exploit any interviewing situation in any way, shape or form.
  • Loren will follow the promotional guidelines or standards requested of an interview and not discuss the interview topic, interviewer or media outlet until asked to do so. He has an understanding about holding on to a story and making sure it is not shared till the chosen news cycle.
  • For higher echelon and larger interviews and media opportunities, Loren is happy to discuss and agree to exclusivity with a given source as well as a fair wait time to appear or be interviewed by a competition media group. These are on a case by case basis.
  • Loren retains the right to share or not share interviews on his website and social media if he chooses not to or if he finds that a podcast, video interview or article heads in a direction that he does not see fit.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads closing commentary.

A best practice brand messaging overview and closer of sorts to the interview information lead sheet.

When the messaging is built with the authenticity to connect, there are better bonds in those connections.

When messaging is built on the authority of tat persons story, it can stand on a stronger foundation

When messaging is rooted in true authority, trust is able to grow in the best ways.

When messaging is protected, it allows for the security of the voice, the messaging to stay true.

When a message showcases clarity, it helps to differentiate from anyone else copying.

When the messaging maintains consistency, every piece of content, story or advertisement compounds.

When the messaging showcases compliance, it protects itself, it is investors and its reputation.

Lastly, when the message and the brand messaging maintains engagement…

It draws more people to stay engaged and not feel sold, pressured or pushed.

It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged.

It allows for authentic connection… &

it allows the story to be heard as a melody…
instead of in harmony and unison of all the other people saying the same thing.

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads downloadable PDF.

Interview Information Lead Sheet for Loren Weisman PDF Download

A think blue graphic with the fsg logo, an image of Loren Weisman and the title that reads contact.

*******
Physical Address:
207 West Plant Street
Winter Garden, Florida, 34777-0991
*******
Email:
brandmessagingstrategist@gmail.com
*******
Phone:

Ph1: 001-407-614-7446
Ph2: 001-321-217-5024
*******
Main Websites:

Fish Stewarding Group Website
Loren Weisman Website
*******
Core Links: 
Loren Weisman IMDb
Wait What Really OK IMDb
YouTube
Twitter
Instagram
Amazon
LinkedIn
Send2Press
Google Business
*******
A footer graphic that has main text that reads interview information lead sheet with an image of Loren Weisman, the FSG logo as well as social media icons and web links.
Interview Information Lead Sheet for Loren Weisman

About Loren Weisman 102 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.

1 Trackback / Pingback

  1. Brand Messaging Sampler. A bite size about me variety plate.

Comments are closed.