Strategic solutions for video endurance and optimization.

December 13, 2020 Loren Weisman Brand Messaging Blogs, brand messaging quotes, Brand Messaging Strategist, Brand Messaging Videos 0

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Strategic solutions for video endurance and optimization from Brand Messaging Strategist Loren Weisman discussing his methodology on videos.
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Strategic solutions for video endurance and optimization.

There is more to your video than the video and the content itself for the moment.

When a video is strategized for the long term, while engaging with the content in the short term, and aligning with the present compliance for uniformity, liability and optimization, your videos can have a longer term level of endurance and compounding.

Below are the

Strategic solutions for video: Initial Strategy Concepts 

1. Titles that are set at or under 60 characters and over 52  with 2 primary keyword phrases sets.
2. Titles researched for endurance searches to work in short & long term searching.
3. Language assignments for correct optimization 

The video itself 

4. Creating Video. 

5. Editing Video to the average of just under 3 min/ Audios between 2.5 to 3 minutes max. 

6. Editing pertinent graphics internally in or into the video.  

7. Creating YouTube optimized Friendly Cover Art for Video using the lead title.

8. Adding Bumper music for in and out or lead words for in and outs. (Licensed or free licensed.) 

9. Adding Primary sub water mark 

10. Adding Secondary “In Video Watermark” for Brand

11. Uploading Video at 480 for Speed over Quality of video. 

“A single experience can make someone a celebrity,
but it does not make them an authority.”

Under the hood 

12. Video location assignments for citation and business location listing optimization. 

13. Comment Privacy settings and base comment, immediate response, pin and traction for video. 

14. Setting embedding parameters. (Allow this)

15. Setting rating parameters 

16. Caption Certifications for Compliance. 

17. COPPA Setting for distribution. (Safest bet is to say it is not for kids)  

18. Type of distribution setting for optimization 

19. Properly Setting Recording Date Layering for flow of content. Set it correctly. 

20. Categorizing for compliance and distribution. 

21. Adding card set into center of video for additional optimization. 

22. Adding End Screen Subscription Link. 

23. Adding End Screen Subscription Card. 

24. Adding under or up to 500 characters for keyword phrases 

25. Compiling four phrases sets off main title. 

26. Uploading Video with title phrases to match optimization 

27. Creating 3000-5000 Characters of Content for Video 

28. Applying repetition of primary phrases and title through content 

29. Adding signature and key links, address and website 

30. Adding to designated playlist for optimization or creating playlist.  

31. Adding 5 Tripled Keywords… at least.  

32. Adding 5 Phrase Tags into content.

 

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“A single experience can make someone a celebrity, but it does not make them an authority.”

Distribution and stewarding strategic solutions for video.

33. Publishing Video to distribute across core Social Media. 

34. Secondary Distribution to Video pickup channels for backlinks as well as sending to video distribution channels.

Some Additional steps include…

A subset series to upload to IMDb. This is the link for adding a new series.

And here to add many of the elements from the podcast blueprint structures page can add to the amplification of authority as well.

Consider how each video can serve and connect for today, tomorrow, next week, next month and next year. In turn, it can allow a greater connection, compounding and conversion of content over time.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Instead of that…Consider This! Video Shorts IMDb
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Strategic solutions for video endurance and optimization.
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Strategic solutions for video endurance and optimization.
 
About Loren Weisman 72 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.