Converting photos through storytelling and authentic connection to pictures.

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Converting photos through storytelling may allow those photos to open more doors

So you take that amazing photo or ten, you post them up on your pages from Instagram to Pinterest to any of the other photo sites.

Then you get likes and shares and compliments, but more often than not, no photo conversions. Very few if any are connecting with your pictures beyond the image itself.

Every picture tells a story and pictures are great content to upload and share, but if your goal is to create the conversions and the connections, some extra steps can be considered.


It starts with moving away from the mindset that a whole bunch of likes will engage people to see what you are about and what you have to offer.


All too often, businesses will go post crazy with no signatures, no watermarks and no call to action or invitation.

And, those hot pictures of attractive females in leggings and boots that have been liked, shared and commented on ends up just being nothing more than that…

A photo that has a hot woman in it.


Then the likes and even the follows arrive… but it only is engaging people to see an image and nothing more.  Connections and likes do not always equal sales. They might create an audience, but it can be a distant audience that only wants to see the images and nothing else.

Now, for those that work to name the photos, embed the keyword phrases and add the call to action in the content or description may help to up the chances for photo conversions to new engagement, sustained engagement, sales and new fans.


In a sense,
it is stewarding strategic photo solutions for each picture you post and allow for the creativity and strategy to work together for every image.


Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.

A quote graphic with a rock wall outside kitchen from the past wwith a big brown kettle at the bottom of the image. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads, Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.
“Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.”

Photo Conversions. If…

Take that extra step and think about it…

If someone likes a photo you put up and it shows up on another page that someone sees and then they see in the description a link to your social media or website, a call to action and a tagline or one-liner about your business, music, your book, or whatever, you have now shared a great picture but also have allowed for that picture to be that much more effective and give it the best chance at a solid conversion.


And consider staying both compliant and respectful. 

Tag people that are in the photo.

Do not tag people you want to have see the photo.

Add the hashtags that relate to the photo first… (and not too many)

Then have your brand hashtags that can be used, but showcase the photo to both draw people in that are looking for those types of photos but still giving a gentle invitation to the person or business that is sharing that photo.

Do not add hashtags that have nothing to do with the photo or your brand.

When you are creating content to engage over just trying to post content to sell, you may find a greater and longer term connection.


Headline your photos to help with converting photos through storytelling.

A fast lead sentence and then spacing out with a little more. Introduce the story to fill the content, but do not turn a photo on Instagram into a blog… or at least not too often.

And add the alt text descriptions descriptions to the photo especially on sites like LinkedIn, Facebook, Twitter and Instagram. It brings up the online power of the photo and helps you with ADA online aspects when it comes to photos being described to the blind.

It also means not overdoing on the hashtags and sticking to best practices over trying to create a false popularity and coming off spammy.


Making a picture about the moment is fine, but when you add the element of endurance, connection and continuity, it delivers a longer term impact.


Then the images that have nothing to do with your service or business become a part of your brand messaging as a whole and can draw people in vicariously.

Converting photos through storytelling by making it easier to find you…

This goes for blogs, videos, audios, articles, and everything else as well. Whether it is photo conversions, video conversions, blog conversions or any other kind of conversion, make sure the content you are posting is giving you the best chances to draw the conversions to fans and sales you want instead of just likes and comments.

It is not about making everything a sell.

It is thinking before you post about how each picture and each piece of content can be part of a story as the whole and how you can convert authentically and organically with those stories.


And last but not least, consider using your photos.

Yes, there are free license photos out there that are for free use, but your photos can grow in both authority and authenticity in a greater way, if they are yours and no one else’s


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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Converting photos through storytelling and authentic connection to pictures.
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Converting photos through storytelling and authentic connection to pictures.
About Loren Weisman 101 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.