Guilt and pressure marketing do not belong in donation requests.

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Guilt and pressure marketing do not belong in donation requests.

Unfortunately, Tis the season to see lots of passive aggressive types pushing for donations and contributions in the worst way possible. I can not stand the guilt and pressure marketing with charities and non-profit organizations.

There are much more moral and honorable ways, while considering other organizations that are are also fundraising as well. And when they decide to take that route, I will not give to them.


And… “Before you send money, vet that charity and the people asking for it.”


Keep the vibe of love, not fear in the ask.

People feel enough guilt and stress around the holidays and regardless of whether someone has a fortune or not, to play the guilt card really shows bad taste.

Instead, ask with kindness, ask with consideration and ask with the realization that these people have probably been asked by dozens if not hundreds of others.

Bring your story and authenticity through your brand messaging to highlight a place of consideration over desperation. 

Consider taking an approach to your non profit asks by explaining what is needed, what would help and way, over telling them that if they skip one coffee here or one beer there, they can do so much more and show that they really care.

And step away from the harsh asks and guilt. 

Do you really want to approach someone by telling them they have too much coffee or too much beer? Do you think that is opening them up to being receptive to what you want?


And it doesn’t mater how much an authentic charity has raised. If they are doing it right and doing it for good, it is good.

“Whoever can be trusted with very little can also be trusted with very much, and whoever is dishonest with very little will also be dishonest with much.” – Luke 16:10


Take out the guilt and pressure marketing this holiday season… and for that matter, for good.

Consider going with a more engaging, open, sharing, and non-judgemental approach. Stop with the dominant, “I can’t believe you have not done this already” or “how could you not give to us?” pitches.

You have no idea where someone is financially or mentally or what is happening in their job or even in their job search.

You have no idea what they have donated to already.

You have no idea what is coming up or happening in their lives. 

So instead of claiming understanding for what you do not know, go with an engaging, respectful and honorable ask over a pushy, guilt-filled and dominating approach.

It will serve you and serve the charity you are raising money for that much better. 

LW

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“Before you send money, vet that charity and the people asking for it.”
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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Guilt and pressure marketing do not belong in donation requests.

 

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Guilt and pressure marketing do not belong in donation requests
About Loren Weisman 104 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.