Stability and security considerations for brand messaging talk title description. An FSG talk title for Messaging and Optics Strategist Loren Weisman.
Stability and Security Considerations for brand messaging
The focus of this talk is about:
Securing and stabilizing your brand and its messaging to allow for greater authority and protection while it is being built or rebuilt.
Securing and stabilizing the foundation of your brand, your messaging and strategy may allow for greater steps to be made at a faster pace, while amplifying awareness and reducing risk to your business, your investors, your products and yourselves.
By looking across the noise online that is filled with hearsay, assumptions, half truths and expired truths, following many of these directions, can end up doing more harm and disarm the power of a brand and its messaging.
Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your audience is perceiving what you are sharing can help you hone the message.
Stability and security considerations for brand messaging talk title description.
In the clarity, stability, security and transparency of your brand messaging foundation, it is possible to reduce the risk for investors, while amplifying your message to potential clients and customers while protecting your vision.
When you preserve, protect and defend your brand…
and it’s messaging with the pillars of security and stability, your messaging, mission and business has a better chance to stand out in a time when so many are sounding, looking and sharing like so many others.
From a title to a tag line, to the videos, audios, blogs, branding quotes and images, when the stability and security from a messaging standpoint to the compliance as well as liability and transparency is in place, the brand and its messaging can stand out that much more.
This talk’s touch points run across an array of security and stability tactics including your core messaging, brand content, media communication, crisis management as well as humility and personalization aspects that are often skipped over.
Content talk title takeaways and touch points.
- Differentiating the Objective from the Subjective in your message and content
- Considering Intention vs the Perception in the message for audience identification.
- Applying authenticity and authority tactics as more than just buzz words.
- Vetting and verifying who and what you listen to for your brand messaging.
- Creating messaging that educates and engages beyond the yell, tell, sell.
- Protecting yourself and your brand content with on and offline compliance measures.
- Organizing the endurance of your brand, its messaging and its continuity.
- Learning how to adjust the message for amplification while staying on your message.
- Telling your story and not a story or another story that’s already been told.
- Recognizing the half-truth, expired truth, call to action truth and false truth.
Stability and security considerations
for brand messaging.
Talk presenter: Brand Messaging Strategist Loren Weisman
Loren Weisman is a messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of becoming a brand messaging strategist.
From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
Consider following through with endurance over just following the latest trend, book, course or claim of the moment.
Weisman’s Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video
“I believe the messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible. Too many jump into marketing too soon. They advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.
When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.