Tactics to consider for a compliant brand presence online.

June 15, 2022 FSG Messaging and Optics Strategist Loren Weisman Messaging and Optics Strategist Blogs 1

Featured blog image with a background that is blurry of the image with all the bulletppoints on it that are listed in the image at the bottom of the blog. In the center, it reads Tactics to consider for a compliant brand presence online. With a white border around it.

Tactics to consider for a compliant brand presence online. An FSG Messaging and Optics Speaker Short talk focused on some of the security and stability elements for compliant online brand presence.

Tactics to consider for a Compliant Brand Presence Online

This is the shortened title for a messaging and optics speaker full talk title called:

“15 Tactics to consider for a Compliant & Stable Brand Presence Online”

Messaging and Optics Strategist Loren Weisman asks audiences to…

Consider each of these elements and apply them,
in order to enhance and reinforce:
authentic online presence,
reduce online penalties
and build up the foundational authority for you, your brand, your messaging, your earned media and your story.

If you choose to take a look at these elements below, consider the difference between the objective and the subjective.

Many are out there saying what you need to do, what you should do, what you have to do and what you must do…

Still all too often, many of these methods have no legitimate, objective proof.
A first step to understanding the messaging that will work best for you comes down to the differentiation of the opinions and the facts.

And just because you have not been caught or penalized yet for doing something wrong, illegal or non compliant, does not mean that time is not coming.

It is your decision in how you want to appear. I am not telling you what to do. I am sharing some information for you to consider and bring to your blueprint and your foundation.

Or at the same time, if these things mean nothing,
simply do nothing.

Just because you have not been caught for doing it yet,
does not make what you are doing legal.

In this talk, Loren goes in to more detail about each of the 15 aspects listed below.

The primary takeaways from this talk are rooted in the foundation actions to ensure that an individual or companies website, social media as well as other offline messaging and branding is compliant, uniform, clear and consistent.

  1.   Personalizing your Brand Messaging Blueprint
  2.    Connecting Graphics & Messaging
  3.    Writing Alt Text for Images
  4.    Reinforcing Inc. and Auth. Links 
  5.    Removing the objective claims
  6.    Generating FAQS for Optimization
  7.    Expanding your page presence
  8.    Unvarying Avatars & Headers
  9.    Vetting the Hype & “Experts”
  10.    Preventing Penalization Planning
  11.    Creating Liability Documentation
  12.    Producing Phone & Web Legibility
  13.    Posting your Authentic Authority 
  14.    Applying Perception Optic Clarity 
  15.    Messaging with Subjectivity

chalk board background with a quote on top of it from loren weisman
Differentiating the popular opinions from objective and substantiated facts

Many offer up advice that is often times is either an expired truth, no longer applicable or advice that worked for one person but might not work for all. Each of the tactics in this talk come from objective, substantiated, updated and proven information.

In the end, it is the decision of the individual regarding how compliant they want to be when it comes to these tactics to consider for a compliant brand presence online.

A Presence of Stability and Security and uniformity.

With a sound foundation that is as creative as it is compliant, the long term compounding growth can build in a stronger fashion and allow for many more options.

This over just trying to do everything in the moment and jumping from trend to trend like many self proclaimed business coaches claim you should.

Tactics to consider: Stop Points in your messaging…

Stop trying to be a life coach, a motivational coach or a business coach…
Especially if you are not one.

Stop trend jumping.

Stop using illegal content, pre made content and content that does not showcase you.

Stop buying into the hype that has no foundation under it.

Stop claiming humility, but referring to yourself as an expert or a master.

Stop being sold on the applications of expired facts, half truths, short cuts or false hype

Stop giving a quarter of the commitment or following 50% of the instructions  while looking for the  whole 100% results.

Stop referring, reviewing and giving top notch testimonials about peoples services and products that you do not know about for sure.

Building someone up for a referral that is not deserved can tear your reputation down.
Refer like your reputation depends on it.

Many of the mistakes that cause the penalizations often come from doing things that do not feel right and yet many think that they are suppose to due to popularity, hype or hearsay. Consider that if it feels off, false, fake, no you or seemingly untrue… then it just might be.

A quote graphic of a ceiling with wood beams. In upper center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads, “The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”

Some other authentic questions and tactics to consider

  • There is no “Your truth” in Authentic marketing. It is objectively true or it is an opinion.
  • Are you building to engage and connect for the long term or only trying for a viral moment of likes and follows?
  • Are you sharing only other peoples content and selling? Or are you sharing your story with your authority?
  • With the numbers, claims and marketing you’ve been told to use, do you believe it yourself?
  • Are you allowing for accountability to play a role in your message for your customers and are you showcasing your accountability for customers.
  • Can some one really become a master or an expert in a 40 hour course or for that matter, a six month one?
  • Do you have the authority to be able to share more of the how and less of the what?
        • So many make the what claims…. fewer can share the how. 
  • Would you openly share your methods, your marketing tactics and your promotional approaches with everyone?
        • And if not, are you are hiding unethical, immoral items as well as lies?
        • This comes to the methodology, the tools, the tactics and the content.
        • Are you transparent to share exactly what you use and how you use it?
  • If it can work for anyone, does that really mean it is right for you, your authority and your authenticity?

Apple Podcast Link

An image of a soccer stadium in the background at sunset with the field, , the crown, the sky and a quote in the middle that reads: Lately, it feeling like We have more coaches on the sidelines than players on the field.
Lately, it feels like We have more coaches on the sidelines than players on the field.

And those you look for information and intelligence from…(coaches, consultants, and so on)

Are they only motivating and inspiring or are they sharing intelligence, direction and education?

Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?

Or are they only marketing with foolish promises, false hype and empty claims?

Consider moving away from the conventional acceptable and popular opinions that do not consider you, your authenticity and your brand.

Many of these classes and courses claiming master courses, expert courses and more ego hype, often times, is just filled with that.

And consider there are so many creating tips, tricks, courses, books, videos and more that hold no validity to them whatsoever. Many of them are creating to try to funnel and draw people in. Keep that in mind.

Also, publishing a book does not make you an expert, Consider that the book might just be filled with hype for you to work with the author and not with the intelligence you might think.

A background image of a lake and a sunsett with a green hue over it. In the middle of the image is a blue circle with the quote text that reads; publishing a book does not make you and authority or an expert. Authorship does not equal authority.
“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

Be careful. Vet and double check in to any and every coach or program to see if the authenticity and ability is there.

A Wait What Really OK Podcast Cover Graphic with the Wait What Really OK logo in black in the middle with a background of a soccer stadium, the field and a sunset sky on the top. In text, it reads More Coaches on the sidelines that players on the field. On the bottom, are the episode number and date information.
More coaches on the sidelines than players on the field. S9. E3. of Wait What Really OK

Wait What Really OK is now available on Podvine too.

 

Audio Read / Audio Description of this page for American Disabilities Act (ADA Compliance) from the Messaging and Optics Page to Pod Podcast:

Happy Neighborhood Project Lunch and Learn on 06-16-22

Loren is delivering the 15 minute version of “15 Tactics to consider for a Compliant & Stable Brand Presence Online” on Thursday, June 16th, 2022. 12pm EST for the Happy Neighborhood Project Lunch and Learn.

This is a free HNP Lunch and Learn event, open to all who register and is available live on on Zoom.
If you are interested in learning more or attending, you can register here for this HNP Lunch and Learn Session

A square image with a blue center and a Fish Stewarding Group Watermark faded in the background. On the outside is a thin purple border. In the upper left corner is a square black frame with an image of Loren Weisman. In the upper right corner is a square black frame with the purple HNP logo with the letters HNP and beneath it, it reads Happy Neighborhood Project. In the middle on top is the title 15 tactics to consider for a complaint and stable brand presence online with Loren Weisman. To the left side of the image is the frame of an iPhone. Inside the phone on the top section and is light red and orange background with the content that reads: 15 talk takeaways to consider from the 15 minute talk... from Fish Stewarding Group's messaging and optics strategist, Loren Weisman. In the middle of the image is a purple background with the words Happy Neighborhood Project above some curved words that read lunch and learn and a logo in the middle from HNP that looks like a house giving a smily face. In the bottom section on a darker blue, it reads HNP Lunch and Learn Session (Free, Online and on Zoom) Thursday, June 16th, 2022, 11am CT / 12pm ET. And on the bottom it reads Register for free and the web address, which is https://happyneighborhoodproject.com/networking/register/lunch-and-learn. To the right of the phone is a list of 15 bull points numbers that read as 1. Personalizing your Brand Blueprint 2. Connecting Graphics & Messaging 3. Writing Alt Text for Images 4. Reinforcing Inc. and Auth. Links 5. Removing the objective claims 6. Generating FAQS for Optimization 7. Expanding your page presence 8. Unvarying Avatars & Headers 9. Vetting the Hype & "Experts" 10. Preventing Penalization Planning 11. Creating Liability Documentation 12. Producing Phone & Web Legibility 13. Posting your Authentic Authority 14. Applying Perception Optic Clarity 15. Messaging with Subjectivity.
Happy Neighborhood Project Lunch and Learn graphic
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Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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Fish Stewarding Group
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© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Tactics to consider for a compliant brand presence online
A light blue faded footer graphic with a Fish Stewarding Group logo water mark in the middle. To the left in a small square frame is an image of Loren Weisman and to the right is a small lighter blue frame with the FSG logo inside of it. On the top in large white letters it reads: Tactics to Consider For a Complaint Brand Presence Online. This is a graphic for the Happy Neighborhood Project Lunch and Learn talk with Loren Weisman
Tactics to Consider for a compliant brand presence online.

 

About FSG Messaging and Optics Strategist Loren Weisman 59 Articles
Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps a foundational focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG also includes the divisions of FSG Development, FSG Messaging and Optics, FSG Equipping and Learning Centers, Liberating Water Directive and FSG Africa.

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