Brand Messaging Strategy Services

Brand Messaging Strategy Services List and Explainer page with Brand Messaging Strategist and Branding Speaker Loren Weisman.

Brand messaging strategist and branding speaker Loren Weisman puts a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Below are the services, products and packages that are offered to get this done.

The goal of each of these services its to ensure the strongest brand that is defined with:

*Authenticity * Authority * Protection * Clarity *
* Consistency * Compliance & Engagement*

When a brand is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.

All too often, brands and businesses are pulled toward the momentary marketing tactics of the here, the now, the spam and the attack that is becoming less effective. They look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.

  • When a brand is build with the authenticity to connect, there are better bonds in those connections.
  • When a brand is rooted in true authority, trust is able to grow in the best ways.
  • When a brand is protected, it allows for the security of the voice, the messaging to stay true.
  • When a brand showcases clarity, it helps to differentiate from anyone else copying.
  • When a brand maintains consistency, every piece of content, story or advertisement compounds.
  • When a brand showcases compliance, it protects itself, it is investors and its reputation.
  • Lastly, when a brand maintains engagement… it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged.It is the branding on the brain method of using both the creative and strategic in harmony to create the best song for your brand to sing and be heard.

In a free and brief initial talk…
we can discuss what is working for you, what isn’t, what you want to see and what you do not want to see. Every brand, every message and every story is different. When you work off of standard marketing, advertising and even branding templates, you end up sounding, looking and feeling like everyone else.

You might only need a tune up, you could use a revamp or maybe it is a full package. Let’s talk first to see what might come next. 

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When these elements are in harmony, your brand is in tune.

Cat screaming with loren weisman quote tto the left

The Core Brand Messaging Strategy Services Include:

01. Brand Audit and Review
02. Brand Research and Intelligence Analysis
03. Brand Protection and Feasibility
04. Brand designation, defining and defending
05. Brand Imagery, Logos, Colors, Typesets and Optics
06. Brand Revamping or Reinforcing
07. Brand investment or sponsorship outline
08. Strategic Branded Content Blueprinting
09. Brand Marketing and Advertising Frameworks
10. Earned Media and Free PR Schematics
11. Branding A La Carte: 1, 2, and 3 hour sessions as well as half day and full day.
Including:
What is
Social Media Consulting for development, direction and distribution?
– Marketing, Social Media, website and advertising budget and team reviews
– and what ever you might have in mind that you feel you could use my mind for.

 

Larger and Long Term Packages Include:

a. Full Brand Discovery Package
b. Full Brand Development Package
c. Full Brand Content Co-Authoring and Distribution Package
d. Extended Strategic Advisory Sessions, Check ups and Check ins.

Each service expanded below. For more details and additional information on the different services, definitions and additional clarification, contact me through the website.

Brand Messaging Strategy Services Expanded

1. Brand Audit and Review

Looking across the impact, messaging, reach, effectiveness and security of your brand.

The brand audit and review helps to take a look at what is out there, what is working and what isn’t. A financial analysis of marketing and advertising dollars weighed to the conversions, as well as lookin at how content has been created, connecting and has compounded. A results review to identify strengths, weaknesses and other issues that may be compromising the brand, while reinforcing elements that are already effective.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

2. Brand Research and Brand Intelligence Analysis

The brand research and analysis focuses on gathering intelligence around an existing brand and the intelligence that will relate to the brand being built in the areas of:

Online and Offline Patterns
Successful Models
Failure Models
Competitive Models
Comparable Models
Intentional Presentation
Perceived Messages

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions
– Extended Package

3. Brand Protection and Feasibility

Discussing and reviews the filings, trademarks, patents, copyrights, likeness and others that may have the same and similar names. Looking into adaptions that will allow for the continuity and uniformity of a name to work best for your brand as well as a step by step system to lock in and define the core name and subsidiary names as yours and yours alone.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

4. Brand designation, defining and defending

This is the most creative service where we find and define the root and the foundation of the brand and its messaging. Through an array of learning the story and figuring out ways to tell the story through intention vs perception defining, subjective vs objective views and looking into what is already out there being said in a similar tone, we use all that information to create the fundamental elements.

In working on telling your story with the greatest authenticity and respect, it helps to avoid the brand force trauma that is rampant today in the tone and text of content and marketing. 

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

5. Brand Imagery, Logos, Colors, Typesets and Optics

With the messaging in place, whether you are already working with a graphic designer, we can help you to create the look and feel that will stand sharp and uniform for all materials online and off. This includes:
Brand Style Sheet
Variations of logo
Variations for headers, avatars, web and landing pages
Animation leads and closers for Video
Audio for video and podcast
Ad Variations

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions
– Extended Package

Brand Messaging Strategy Services Also Include:

6. Brand Revamping or Reinforcing

Whether it is reinforcing and protecting the brand, crisis management inside of a brand that has been compromised, or setting the standards for compliance, legal elements as well as trademark, patent and copyright protection, this service focuses on the fixes as well as the reinforcements to keep others from looking like, taking from or imitating your brand.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

7. Brand investment or sponsorship outline

Building the budgets for investment from the core of the business to the extended financial elements. The budgets can help to seed, fully fund or end the sponsorship that may be required.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions
– Extended Package

08. Strategic Branded Content Blueprinting

This is the content design plan that is used to apply to the ongoing content build. Looking at the array of different content options that can go in different places, we strategically design a customized plan for your brand voice and its options across online and print media. This includes and array of different media.

Then with a Primary Content Blueprint Master Sheet and preset template signatures, we designate a content plan for you to work on telling your story in a way that works for different types of audiences from those that love you to those that have never heard of you to media, to influencers and even those that are not fans.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

09. Brand Marketing and Advertising Frameworks

This service focuses on the frame work and the spend you want to apply to your marketing and advertising. With the budgets you can start with to where you want to go. Setting a plan prior to hiring a marketing agency or ad agency to spend your money can help you watch the conversion and be able to have a better idea of what is working and what isn’t.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

10. Earned Media and Free PR Schematics

Setting up plans that go beyond the content and advertising with a greater focus on capturing the authenticity of the elements that could bring higher echelon media. Instead of paying for placement in TV, Radio, Print or higher level web, we look to create steps and some base line schematics to achieve free recognition and the requests from media for greater exposure that you do not have to pay for.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions

11. Branding A La Carte

Want different pieces from the above or looking for something more personalized, we are available for a la carte style of your picking and choosing.

Available in the following formats:
– One hour to three hour meeting
– Predetermined amount of Sessions
– Extended Package

Brand Messaging Strategy Services Sessions can also be booked by phone, video or in person for:

 

1 Hour     *      2 Hour      *    3 Hour      *    Half Day    *   Full Day

Lastly, larger scale and longer term packages include:
a. Full Brand Discovery Package
b. Full Brand Development Package
c. Full Brand Content Co-Authoring and Distribution Package
d. Extended Strategic Advisory Sessions, Check ups and Check ins.

Any questions, feel free to email me or to set up an initial call to see what you might need, what you might like and what will work best for you.

I accept all major credit cards as well as Zelle, PayPal, Venmo, World Remit, Square, CashApp, Wire Transfers, and Square Financing.
Payment Plans are available. 

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Loren Weisman is a Brand Messaging Strategist and Branding Speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Loren Weisman Brand Messaging Strategy Services
207 West Plant Street, #770991,
Winter Garden, Florida, 34777-0991
(407) 614-7446
brandmessagingstrategy@gmail.com
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Loren’s Blogs
iHeartRadio Podcasts
YouTube Videos
Instagram Pictures
And other places online
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Brand Messaging Strategy Services with Loren Weisman