Instead of that consider this! Mini messaging shifts. A short video series hosted by Loren Weisman.
Instead of that consider this is a video series focused on the messaging and the optics of our presentation and presence online and off. Instead of that…Consider this! is hosted by brand messaging strategist Loren Weisman.
These short videos offer alternatives to consider when it comes to the messaging and marketing tactics that are used today.
It is not saying what many are doing is wrong, but more so, inviting people to look at alternatives that might make the right fit for their tone, temperature and tactics. Many out there share what should be done or what shouldn’t be done, but often times without a clear explanation of the reasons why.
In this video series, FSG Messaging and Optics’ Loren Weisman explains and shares the ideas on why a concept might be outdated, oversaturated or no longer effective, followed by mini messaging shifts and ideas on how to adjust, update or reset your message on the particular topic.
Instead of that… consider this!
This is not a directive or an order, but more so a perspective based on looking at each topics messaging in its present place. When we look with humility to seek out the intelligence, the information and the differentiation of the subjective to the objective, this allows us to make better decisions.
Some ideas that fall in the instead of category may have been big players and very helpful in the past, but with the shifting in tone, temperature and tactics for engagement in the present, they may now be expired concepts that could use a change.
As you consider these mini messaging shifts and the two sides the story, this information may help to build better engagement, connections and conversions.
Episodes appear on this YouTube channel .
And Instead of that consider this…?
The brother video series to Instead of that… Consider this! is called messaging matter and the matters of messaging. Messaging matters and the matters messaging is a video series focused on stewarding strategic solutions through authentic and authoritative messaging.