Interview Information Lead Sheet for Brand Messaging Strategist Loren Weisman

Interview Information Lead Sheet

Interview Information Lead Sheet from Loren Weisman for media professionals and content creators including producers, journalists, publicists, on air talent, bloggers, reporters, and researchers searching for TV, Radio, Print, Podcasts, Blogs and other Content.

This Page includes:
Introduction Short Bio

Core Links for Loren Weisman
Topics for Interview and Commentary
– 10 Top Tier Topics
– 10 Second Tier Topics
– 10 Tertiary Tier Topics
Some of Loren’s Quotes
Technical Interview Bullet points
A best practice brand messaging overview statement
Contacting Loren

loren weisman and text and graphics

Interview Information Lead Sheet Introduction:

Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Effective Branding is much more than a logo, a font, a color theme and a spokesperson. Loren believes the root of any brand needs to be built with a foundation of authenticity, authority, protection, clarity, consistency, compliance and engagement.

Longer Bio for Loren Weisman:
Loren’s One Sheet:
Loren’s 8×10 Promo Photo:×10-SPEAKER-PROMO.pdf
Loren’s Talk Titles and Speaker Info;
Loren’s Podcast Info:
Loren’s Videos:
Additional Links for Loren including videos, podcast, blogs, other content and social media sites:

Topics for Interview and Commentary

Loren brings a down to earth and authentic viewpoint mixed with his authority and experience to cover an array of topics in an inviting and engaging style that is media friendly.

Loren is happy to comment and discuss other topics as well, but will only accept interviews where he is sure that he can lend authenticity and authority to the conversation. Loren will happily recommend others that might suit a topic request that he is not completely clear on.

Below are the top tier, secondary tier and tertiary tier topics that he engages on with the most strength from educating to explaining to commentary.

10 Top Tier Topics

Arts and Culture
General Interest
Odd and Offbeat
Politics and Society
Startups and Entrepreneurship

10 Second Tier Topics

Understanding Brand Messaging and how many are missing the mark.
How thinking politically in communication can help your business messaging
Online compliance, the changes coming our way and what to do now.
Intention Vs perception communication with customers and clients
Subjective Vs Objective Communication in your messaging and marketing
Why it’s more expensive to promote when a brand doesn’t have correct messaging.
The uniformity element in messaging that creates better brand communication.
Understanding the oversaturated messaging and strategizing your story.
The problem with listening to the life coach and motivational types.
Building the authority foundation instead of the expert and guru self proclamation.

10 Tertiary Tier Topics

Differentiating steps and tips to separate those with authority from those with none
How endurance content communication creates authentic engagement
How do you execute a three audience concept messaging style
How the 25% to 75% hype subscription missing story is harming your business
How you might be disrespecting your audience and not even realizing it.
Learning to audit, revise and reset your messaging to engage and connect.
Identifying the expired experts and the one time success coaches
Discovering the full blueprint of a success example before following the method.
Basic Formats and formulas of online messaging. Nothing to do with numbers.
Online reputation management and preventative maintenance actions for 2020.

Some of Loren’s Quotes

“All too often, brands and businesses are pulled toward the momentary marketing tactics of the here, the now, the spam and the attack that is becoming less effective. They look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.”
More of Loren’s Quotes here:

Interview Information Lead Sheet
Technical Interview Bullet points

  • Loren has over 20 years of experience in the media and understands how interviews work. Simply put, he knows the cues to stop, understands you do not wear green and knows that the focus is always on the story and the host, not him. He is there to help add authority and expertise, not use an interview for self promotion.
  • For video, he is available in full suit and tie, down to relaxed casual. Please request the look you are looking for in advance of the interview.
  • For home video Interviews, Loren has a simple back ground with no heavily defined logos, product visuals or existing trademarked images. In these backgrounds, images and products can be added if requested or sent.
  • Loren never self promotes during interviews. He stays to the topic and if asked, will share a website and never a funnel type sell or lead generation pitch.
  • Unless asked to share, Loren does not take pictures, film being interviewed or exploit any interviewing situation in any way, shape or form.
  • Loren will follow the promotional guidelines or standards requested of an interview and not discuss the interview topic, interviewer or media outlet until asked to do so. He has an understanding about holding on to a story and making sure it is not shared till the chosen news cycle.
  • For higher echelon and larger interviews and media opportunities, Loren is happy to discuss and agree to exclusivity with a given source as well as a fair wait time to appear or be interviewed by a competition media group. These are on a case by case basis.
  • Loren retains the right to share or not share interviews on his website and social media if he chooses not to or if he finds that a podcast, video interview or article heads in a direction that he does not see fit.

A best practice brand messaging overview and closer of sorts

  • When a brand is build with the authenticity to connect, there are better bonds in those connections.
  • When a brand is rooted in true authority, trust is able to grow in the best ways.
  • When a brand is protected, it allows for the security of the voice, the messaging to stay true.
  • When a brand showcases clarity, it helps to differentiate from anyone else copying.
  • When a brand maintains consistency, every piece of content, story or advertisement compounds.
  • When a brand showcases compliance, it protects itself, it is investors and its reputation.
  • Lastly, when a brand maintains engagement…

    It draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged.It is the branding on the brain method of using both the creative and strategic in harmony to create the best song for your brand to sing and be heard.

    Contacting Loren for an Interview.

    Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)  207 West Plant Street
    Winter Garden, Florida, 34777-0991
    Loren Weisman Links:
    Google Business
    Brand Messaging Podcast Listening Links:
    Apple Podcasts
    Google Podcasts
    Radio Public
    Podcast Addict
    Pocket Casts
    RSS Feed
    Brand Messaging Podcast Social Links:
    Podcast Info Page
    Twitter Page
    Facebook Page
    Instagram Page
    Google Business Page
    Podcast IMDb Page

    Interview Information Lead Sheet for Loren Weisman