Messaging matters and matters of messaging is video series focused on stewarding strategic solutions through authentic and authoritative messaging.
Messaging matters and matters of messaging.
This is hosted by Loren Weisman, a brand messaging strategist for FSG Messaging and Optics.
Each video dives into an array of topics including brand messaging, the tone, temperature, tactics and optics of your message, brand messaging discovery, message auditing, messaging performance, subjective and objective messaging approaches, intention vs perception authoring and interviewing, messaging protection and security, message integrity amplification, marketing your message, crisis management for your messaging, messaging issues and problems as well as outstanding messaging examples.
When you consider and take in some of these ideas, observations and strategies, it may assist you in formatting, editing, resetting or even creating the messaging that is authentically, authoritatively and engagingly yours.
These videos ask you to consider the concept of messaging before marketing in order to ensure that when your message goes to marketing and advertising, it is rooted in a sound foundation resonating in the integrity of your story, authority and authenticity.
Anything less, might just make you sound more like everyone else.
Loren Weisman hosts this video series.
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Episode number 1 – Brand Licensed Content is not stealing but it is plagiarism – Link below