Messaging matters and matters of messaging short videos.

Messaging matters and matters of messaging.

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A video series focused on stewarding strategic solutions through authentic and authoritative messaging. Messaging matters and the matters of your message is hosted by Loren Weisman, a brand messaging strategist for FSG Messaging and Optics.

Each video dives into an array of topics including brand messaging, the tone, temperature, tactics and optics of your message, brand messaging discovery, message auditing, messaging performance, subjective and objective messaging approaches, intention vs perception authoring and interviewing, messaging protection and security, message integrity amplification, marketing your message, crisis management for your messaging, messaging issues and problems as well as outstanding messaging examples.

When you consider and take in some of these ideas, observations and strategies, it may assist you in formatting, editing, resetting or even creating the messaging that is authentically, authoritatively and engagingly yours.

Messaging matters and matters of messaging also asks you to consider the concept of messaging before marketing in order to ensure that when your message goes to marketing and advertising, it is rooted in a sound foundation resonating in the integrity of your story, authority and authenticity.

Anything less, might just make you sound more like everyone else.

Episode number 1 – Brand Licensed Content is not stealing but it is plagiarism – Link below


Messaging matters and matters of messaging.
Stewarding strategic solutions through authentic and authoritative messaging

Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Ph: 001-407-614-7446
Loren Weisman Links:
Google Business
Brand Messaging Podcast Listening Links:
Amazon Music
Apple Podcasts
Google Podcasts
Radio Public
Podcast Addict
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Brand Messaging Podcast Social Links:
Podcast Info Page
Twitter Page
Facebook Page
Instagram Page
Google Business Page
Podcast IMDb Page
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website