A story available across five different media options creates a better draw. Tell your story using blogs, videos, images, links, and audio to truly connect.
A story available across five different media options
Instead of making the assumption or the expectation that some will enjoy the content you deliver in a single form, expand the menu by delivering content and concepts across an array of media formats. Think of it in some ways like expanding the menu in your restaurant of content with some additional small business marketing ideas to add as appetizers.
Where someone that might not love blogs could watch a video that draws them in, they could then become a blog reader. It is not about trying to please everyone with every piece of content, but more about allowing more people to be drawn into your primary content method with connections to other pieces that in turn, allow them to explore and be drawn into the content format that is your favorite. Expand the menu for more conversions and reading or watching customers.
A story available across five different media options is an Archive Tag for Brand Messaging Strategist Loren Weisman’s website.