Aggressive and fear messaging is an archives tag for lorenweisman.com and a tactic used by many businesses that in the end is not helping set a solid tone.
By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.
Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.
“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”
Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.