Are you following their content is an archives tag for lorenweisman.com and a quote from Brand Messaging Strategist Loren Weisman.
Are you following their content
Take a deeper look at the information you are looking to dig into. Popularity does not make it true. Numbers can be bought and people can create false hype very easily. Take the time to vet before you feel the content they are putting out is verified.
Are you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.
In taking that extra time and taking those extra steps, it can bring a greater protection to what you are building, creating or sharing, both online and off. And in that attention to detail, it may allow a greater attention from the audience you may be trying to attract.