Authentic messaging is an archives tag for lorenweisman.com and is part of the title of a podcast from Wait What Really OK. Many claim they have their messaging down, but it often times lacks in authenticity and authority.
True messaging should be derived from your story, your authority and you to provide authentic messaging. Consider that if you are using others peoples templates, content and stories to try to sell you, that in some ways, you may end up selling them.
Stay true by being you.