Loren Weisman
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authentic perspective

Authentic perspective is an archive tag for the brand messaging strategist Loren Weisman website covering the humility in sharing a view of the ego of making a statement that is built off of only hype.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Authentic perspective. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. Authentic perspective

An authentic perspective that is rooted in a view that backs up the facts clearly as much as it shares and differentiates the opinions and the reasons for them… allow for a greater and more open view of what is being shared and what is being heard.
a black and white image of loren weisman

If we as a whole can consider bringing that authentic perspective to the table and allowing that to sell us over trying to sell people with hype, motivation and empty words, connections and opportunities have a better chance of taking root and blossoming.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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LW Website
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Podcast Links:
WWROK Website
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Brand Messaging Videos Series IMDb
Instead of that…Consider This! Video Shorts IMDb
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991

Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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© 2020 Loren Weisman. All Rights Reserved ® ℗
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A header graphic with a blue background and a white centered title that reads T Messaging comes before marketing. An authentic perspective. To the left side is an image of Loren Weisman, to the right of the text is the Wait What Really OK Logo as well as the Fish Stewarding Group Logo. On the bottom of the image reads the text "Loren Weisman: A brand messaging strategist with ten social media icons below it.

Messaging comes before marketing. An authentic perspective.

January 26, 2021 Loren Weisman 1

Messaging comes before marketing. An authentic perspective on the impact and the results of creating brand messaging as a first step. S7.E6.N119 of Wait What […]

A featured graphic dark red, pink and black lines in the background. Then, in the middle, a blue rectangle in the center with a white border around it with white text that reads Authentic Opinions Amplified and Intelligence to consider. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Authentic opinions amplified and intelligence to consider.

January 13, 2021 Loren Weisman 5

Authentic opinions amplified and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast. […]

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Latest Quote: 12-23-2020

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FSG Communication Intro

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Podcast * S8.E6.N129*

An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

11-09-2020 Video short

An image of a blurry dock and water with the title over it that reads brand messaging videos initiating authentic engagement. Also a clear image of the dock and a picture of Loren Weisman.

Project Sample Documents

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…Consider This: * S1.E4.*

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Messaging Matters *S1.E2.*

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


Brand Messaging Strategist Links
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  • © 2020 Loren Weisman. All Rights Reserved ® ℗
Social Media and Other Websites
  • Brand Messaging Strategist Linktree
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  • Brand Messaging FSG and FSGMNO Website
Additional Brand Messaging Links
  • Brand Messaging Strategist Sampler Page
  • A Mission Statement of sorts
  • Loren Weisman One Sheet
  • Speaker/Speaking Information Page
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  • Loren Weisman Speaking Services Contract
  • Our Preferred Communication Approach
  • Brand Messaging Visiting Clients Page
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  • Brand Messaging Strategy Examples
  • Client Project Example and Sample Documents

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