Authenticity in the direction is an archives tag for lorenweisman.com and the lead of a brand messaging and optics talk title quote from Speaker Loren Weisman.
Authenticity in the direction
Many can claim to have the vision and the view of the finish line, but it is a select and rare few that will focus more on the direction, on the path that will guide you in the right direction as you go on your way in your business.
Look to those that are guiding in the moment and for the journey over those only focusing on the hype and popularity of the finish line.
“Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit.”
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