Authenticity of a candidate is an archive tag for lorenweisman.com. This keyword phrase is tied to a podcast from Wait What Really OK where brand messaging strategist Loren Weisman takes a look at the idea of campaigning to inform in order to win over just campaigning to win with little substance or intelligence.
Authenticity of a candidate
Does this person only know how to run or do they know how to campaign to win. There is a big difference. Look to the words and the authority of what they know how to do and how they learned how to do it. This might serve you in making a better decision over those just choosing to speak the words everyone wants to hear.
