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authorship does not equal authority

Authorship does not equal authority is an archives tag for lorenweisman.com and part of a brand messaging strategist Loren Weisman quote.An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads authorship does not equal authority. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons.

Authorship does not equal authority

Lead with the authority and not the accolades or the popularity of listing your self as an author. Focusing on a product to hype over the profession you are in, the elements you have brought to the book and the authenticity of your message may keep you from connecting the way you want to.

Building a humble foundation that shows the book as an embellishment or a supplement to you can help you be seen for much more. Especially in a day when so many are publishing books that are razor thin, double spaced and have no authority what so ever.

Consider that a book is not gong to convince people you are an expert and that it is more about what is in that book that makes the difference.

“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

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“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”
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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. And in conclusion, finally… Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Branding an authentic book to maintain messaging endurance.

November 3, 2020 Loren Weisman 1

Branding an authentic book to maintain messaging endurance is a brand messaging talk title blog from Brand Messaging Strategist Loren Weisman. Branding an authentic book. […]

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Library of Congress. The psychology and perceptions of a brand misread

May 7, 2020 Loren Weisman 0

Library of Congress. The psychology and perceptions of a brand misread, An FSG Messaging and Optics Blog from Brand Messaging Strategist Loren Weisman. Library of […]

Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

Recent Podcast from Loren

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Authentic opinions can amplify more in text above a green tree back ground

Recent Blog from Loren

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

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