Loren Weisman
Loren Weisman
  • Home
  • Loren
  • Quotes
  • Videos
  • Blogs
  • Podcast
  • Photos
  • Services
  • Links
  • FSG
  • Contact

brand discovery to brand development

Brand discovery to brand development, then work your way to messaging and marketing last. Too many rush through the initial discovery and development of a brand. They go right to marketing and it sets up an unstable foundation that does not allow for the best results with the least amount of time and the most reduced cost.

Many of these marketing and ad agencies seen the phases of brand discovery to brand development as something you do on the fly. And it is not impossible. Some choose the skimping on the discovery, development as well as skimping on brand messaging. Still, it tends to come back like a wave when it is not done correctly and will make the ongoing growth and maintenance cost even more.
loren weisman in a new england patriots shirt

Brand discovery to brand development

Think of it like the blueprints and the design of your brand, not to only include your logo. This is the phase where you lay out what it is you want, what you do not want, what you see in the moment as well as down the line tomorrow, next month, next year and even further out.

And it is hard to do it alone. All too often, we are too close to our own brands. having that strategist ask the questions to set the blueprint out for you to see and to help define the ideas that may be a bit scattered can greatly help design the foundation to build everything off of.

From the 30,000 foot view down to the tone and the messaging that will be used, this step makes other steps more affordable and take less time.

The legal element comes into play from the brand discovery to brand development as well. The time to practice the vetting in the name, the trademarks, and looking around the country and the world for businesses with the same names, messaging or similarities are also part of the discovery.

It is not just discovering and laying the foundation of your own brand. It is a deep dive and deep dig into finding out what else is out there beyond just a simple Google Search. Then past the name, it goes in to the similarities in messaging, even if it is another product.

Add to that the intention vs perception and the overarching external vibe and reactions. Some will say you test this in the marketing phase, but why not lay out a more solid foundation first. In turn, it allows for smaller adjustments to be made while keeping the integrity and continuity of the brand alive.

*******
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
*******
Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
*******
Loren Weisman Links:
Website
IMDb
YouTube
Twitter
Instagram
Amazon
LinkedIn
Send2Press
Audible
Google Business
*******
Brand Messaging Podcast Listening Links:
Pandora
Amazon Music
iHeart
Apple Podcasts
Spotify
Google Podcasts
Stitcher
TuneIn
Radio Public
Castbox
Podcast Addict
Pocket Casts
Podbean
YouTube
RSS Feed
*******
Brand Messaging Podcast Social Links:
Podcast Info Page
Twitter Page
Facebook Page
Instagram Page
Google Business Page
Podcast IMDb Page
*******

 

text over graphics

FSG Messaging and Optics Brand Messaging Strategist Intro

October 21, 2020 Loren Weisman 0

FSG Messaging and Optics Brand Messaging Strategist Introduction video from Brand Messaging Strategist Loren Weisman sharing an overview of the standards in communication with clients […]

No Image

Brand discovery to brand development and then on to secure design

April 12, 2019 Loren Weisman 1

Brand discovery to brand development and then on to secure design is a strong path to take when building and protecting a business. A Fish […]

Latest Quote: 12-23-2020

A quote in the middle on a blue circle with beams and a ceiling around it.

FSG Communication Intro

text over graphics

Podcast * S8.E6.N129*

An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

11-09-2020 Video short

An image of a blurry dock and water with the title over it that reads brand messaging videos initiating authentic engagement. Also a clear image of the dock and a picture of Loren Weisman.

Project Sample Documents

text over graphics

…Consider This: * S1.E4.*

text over graphics

Messaging Matters *S1.E2.*

text over graphics

Engage Loren on Social Media

Facebook
Twitter
YouTube
Instagram

Contact Loren for an initial conversation here:

Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


Brand Messaging Strategist Links
  • Brand Messaging Blogs
  • Brand Messaging Videos
  • Brand Messaging Quotes
  • Brand Messaging Strategist
  • Brand Messaging Links Page
  • Brand Messaging Podcast Info
  • Brand Messaging Strategy Services
  • Brand Messaging Amazon Author Page
  • LorenWeisman.com Cookie Policy (US)
  • Site Legals: ©, PP, T&C, LoL, D&R, CoS, AUP, IPR
  • © 2020 Loren Weisman. All Rights Reserved ® ℗
Social Media and Other Websites
  • Brand Messaging Strategist Linktree
  • Wait What Really OK Podcast Linktree
  • Brand Messaging Strategist IMDb
  • Brand Messaging Strategist Twitter
  • Brand Messaging Strategist LinkedIn
  • Brand Messaging Strategist YouTube
  • Brand Messaging Strategist Pinterest
  • Brand Messaging Strategist Facebook
  • Brand Messaging Strategist Instagram
    • Brand Messaging Strategist Google Business
  • Brand Messaging FSG and FSGMNO Website
Additional Brand Messaging Links
  • Brand Messaging Strategist Sampler Page
  • A Mission Statement of sorts
  • Loren Weisman One Sheet
  • Speaker/Speaking Information Page
  • Loren Weisman Interview Info Lead Sheet
  • Loren Weisman Speaking Services Contract
  • Our Preferred Communication Approach
  • Brand Messaging Visiting Clients Page
  • Brand Messaging Traveling to Clients Page
  • Brand Messaging Strategy Examples
  • Client Project Example and Sample Documents

Copyright © 2021 | WordPress Theme by MH Themes