Brand identification tactics are best summarized as using the information that is both from the subjective and objective sides and mixing it with the duality of understandings when it comes to the intention of a message and the perception of that message to some one else.
With more than just data to be used for marketing and advertising that tends to play more toward what people want to find or where they want to spend, this data gives fuel to create a greater authentic story.
Brand identification tactics look beyond building the brand for you to like it and understand it. This strategy allows for tactics to move to messaging that can allow your brand to be understood by those that do not know you, your brand or your history.
When your brand identification tactics move to marketing after a discovery and development of the brand, you have more stories, more marketing pieces and more content than can drive with authority.