Brand licensed content is an archives tag for lorenweisman.com and a video topic from FSG Messaging and Optics brand messaging strategist Loren Weisman.
Brand Licensed Content
Brand Licensed Content is not stealing but it is plagiarism is S1.E1 of Messaging matters and matters of your message.Be careful what you do with the content template hype sellers that are out there.
Brand Messaging Strategist Loren Weisman from FSG Messaging and Optics takes a light dive into the concepts around brand licensed content, white label content and template content providers that make very big promises and statements that are not true.
Many ads and marketers take the tone that this is helping to grow businesses and save you time while you attract new people. They fail to mention some of the down sides of what is happening and how it may hurt your authority, honor and authenticity online and off.
Make your own and make it your own.