Brand messaging and story development are part of the initial foundation that will set a blueprint for all content that comes from your business and brand. It is a lot easier to build off of a solidified brand that has the story, the messaging and the discovery all together.
When the messaging starts from the foundational blueprint and is clear and concise on how to develop the content, the different aspects of the story and the marketing at the same time, you are positioned well.
Brand messaging and storytelling
Your story is not your sell or your sales pitch. Too many think that it is. Your story that sits inside the authenticity of your brand allows you to have something that is all yours. Then you tie that story together with the product, service or brand that others might have as well. Still, your difference is that you connect it to you. And no one is you. No one has gone the same path you have exactly. This is what helps to bring out your authenticity and engagement.
Once your messaging is laid out from the representation and communication of the brand to the content and the table of contents if you will of your story, it will make it easier to build content that will continue to engage your three audiences. By creating content to engage your three audiences, you honor those that already know you, while still connecting with those that are only familiar and others that have no idea who you are.
With the foundation in place, you can tell adaptations of a story in different ways. The benefit here is that the person that knows you already and your brand and content may learns something new or from a different angle than before. While, a new person might stumble across the content that leads them in.
Inside the brand messaging and story that serves as the glue for your content, the continuity and clarity will engage more people and over a longer time.