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brand messaging martini

Brand messaging martini is an archives tag from lorenweisman.com and includes the recipe for a martini created for brand messaging strategist Loren Weisman.

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Brand messaging martini? Yup.

The brand messaging martini or “The Weisman” was created by Shane Sahr. Shane says he created this cocktail “in light of Loren himself.”

Shane goes on to share… “I went to work with a little help from Joe Zara, my bar manager. We collaborated and came up with a cocktail that best describes his persona and character. This is a martini that has spice, mixed with inventive flavors in a classy presentation.

The drink…
3 ounces Dry Gin.
1/2 ounce Mazama Pepper infused vodka.
3 to 4 dashes of Caper berry juice.
Garnished with a caper berry.

To make this martini…

First, grab a mixing glass and fill it with ice.

Second, add the gin, Mazama pepper infused vodka and caper berry juice.

Stir with a cocktail spoon about 16 to 18 times.

Lastly, strain and pour into a martini glass adding the caper berry as a garnish.

There you have it “The Weisman or The Brand Messaging Martini” Salud!”

An image of Loren Weisman with the title of brand messaging martini and a recipe for the drink in text over a dark bacckground.
The Weisman or The Brand Messaging Martini
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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Loren Weisman Links:
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Brand Messaging Podcast Listening Links:
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Brand messaging strategy calendar for sharing your authentic content

November 5, 2020 Loren Weisman 2

Brand messaging strategy calendar for sharing your authentic content. An FSG Messaging and Optics blog from Brand Messaging Strategist Loren Weisman. A brand messaging strategy […]

Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

Recent Podcast from Loren

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Recent Video from Loren

Authentic opinions can amplify more in text above a green tree back ground

Recent Blog from Loren

defining your brand messaging

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


Brand Messaging Strategist Links
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Additional Brand Messaging Links
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  • A Mission Statement of sorts
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