Loren Weisman
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brand messaging strategist sampler

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Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).

Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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LW Website
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Wait What Really OK Podcast
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Brand Messaging Videos Series IMDb
Instead of that…Consider This! Video Shorts IMDb
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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An image of the sky at night with a house and palm trees in the background. In the front the text title that reads brand messaging sampler. A bite size about me variety plate.

Brand Messaging Sampler. A bite size about me and FSG variety plate.

November 15, 2020 Loren Weisman 1

Brand Messaging Sampler. A bite size about me and FSG variety plate. A Bite Size Brand Messaging Sampler page about me, my views, my approach, […]

Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

Recent Podcast from Loren

A featured Wait What Really OK cover graphic with a blue background and purple dots that is slightly distorted and that reads Is PEMF objectively proven or a subjective pseudoscience? Below is the season numbers and date of the episode.

Recent Video from Loren

Authentic opinions can amplify more in text above a green tree back ground

Recent Blog from Loren

defining your brand messaging

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Contact Loren for an initial conversation here:

Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


Brand Messaging Strategist Links
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Social Media and Other Websites
  • Brand Messaging Strategist Linktree
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Additional Brand Messaging Links
  • Brand Messaging Strategist Sampler Page
  • A Mission Statement of sorts
  • Loren Weisman One Sheet
  • Speaker/Speaking Information Page
  • Loren Weisman Interview Info Lead Sheet
  • Loren Weisman Speaking Services Contract
  • Our Preferred Communication Approach
  • Brand Messaging Visiting Clients Page
  • Brand Messaging Traveling to Clients Page
  • Brand Messaging Strategy Examples
  • Client Project Example and Sample Documents

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