Brand messaging strategist and branding speaker Loren Weisman keeps a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Weisman is also a contributor for the Fish Stewarding Group which focuses on the other side of solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
“The messaging has to come before the marketing and the discovery of the brand and the foundation of what it will be built on has to be understood as much as possible. Too many jump into marketing too soon. They advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.
When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.
Loren is also the author of The Artists Guide to Success in the Music Business and Music Business for Dummies.
From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with everyone, from CEO’s to administrative assistants to help solidify and demystify the fundamentals of content branding, promotion and marketing, to create higher engagements that converts to sales, profits and customer retention.
Some of his past credits include:
Over 700 Album Credits across major and independent labels
Production credits for ABC, NBC, FOX, CBS, TLC and more
3 books with international distribution
Loren Weisman keeps a focus on the optics, psychology and the perceptions of a brand and how its messaging and content is laid out. The authenticity and authority that highlights the true story allows for the best impact of a brand and its vision.
Brand Messaging Strategist is an archive tag for Brand Messaging Strategist Loren Weisman’s Website.
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Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Weisman is also a contributor for the Fish Stewarding Group which is stewarding strategic solutions for people and businesses.
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Loren Weisman Brand Messaging Strategy Services
207 West Plant Street, 770991
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group
Loren’s Blogs
iHeartRadio Podcasts
YouTube Videos
Instagram Pictures
And other places online
Brand Messaging Strategy Services List
