Brand Messaging Strategist Loren Weisman looks at the foundation and the brand discovery before the look, the feel and the colors. With a focus on the protection, the intention vs perception aspects as well as the subjective vs objective messaging of a brand, Weisman works to build brands that are rooted in the right soil to grow in a protected, productive and profitable way.
Loren is also the author of The Artists Guide to Success in the Music Business and Music Business for Dummies.
From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with everyone, from CEO’s to administrative assistants to help solidify and demystify the fundamentals of content branding, promotion and marketing, to create higher engagements that converts to sales, profits and customer retention.
Some of his past credits include:
Over 700 Album Credits across major and independent labels
3 books with international distribution
Brand Messaging Strategist Loren Weisman
Loren Weisman keeps a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
For some thoughts, tactics, tips and views from Loren, consider stopping by any of these links.