Branding on the brain when the left and right sides are being used together will allow for a better brand. When the creative and the strategic are working in harmony, the result is a stronger brand that is much more secure.
When branding on the brain is across the brain…
The difference in using the whole brain is that you are checking for issues that can arise in security, negative perception and other problems before you commit to the brand messaging strategy and the brand look and feel as a whole.
By exploring the brand
• Messaging and Communication
• Security & Compliance
• Intention vs Perception
• Authenticity & Authority
It delivers the best picture of how to create a brand with the best possibility for impact, security and stability.
This array of understanding allows for the branding to have the best chances across the board of having the most impact with the least problems possible.
Branding on the brain is an Archive Tag for Brand Messaging Strategist Loren Weisman’s website.