Can they only speak or can they help you off of the stage? There are a lot of great speakers that can blow you away on stage but fizzle out when you hire them off stage to help your personal business or product.
Some amazing speakers are a lot like actors. They know the material because they have memorized the script. They can wow you, impress you, inspire you and motivate you, but often times, it is the same message and the same talk or sets of talks over and over again.
Can they only speak?
Just as an actor that plays a doctor is not someone you would want to perform surgery on you, there are many speakers that have learned or copied what works and present it in a working way. But, go spend money with them, (where even some of those speakers have convinced themselves they can help off stage) can become a dangerous and bad investment.
Dig deep to be sure you do not end up in deep trouble with someone who can not perform off the stage.
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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